logo

608 Applied Management Project

   

Added on  2020-05-01

10 Pages1854 Words39 Views
Name of Student:Registration number:Unit Title:Unit Code:Name of Supervisor:Date due:
608 Applied Management Project_1
608 Applied Management Project_2
IntroductionThe report designs an organizational and innovative change plan for Burger Fuel. The objective of the task is to identify an innovative idea that will bring about desired positive organizational change and it may touch on the products, people systems and services. Burger fuel is a New Zealand burger restaurant chain. It has more than 88 outlets and it has operations in more than 6 countries. The restaurant offers products such as burgers of different tastes such as chicken, beef and vegetarian. The restaurantoffers other products such as Spud fries, Kumara fries,I ce cream, bottled soft drinks and snacks (Hisrich& Kearney, 2013). The innovative organizational change that is evaluated in this report is on introduction of Facebook and mobile ordering system. This is a system is expected to bring about huge changes in the operations and structure of Burger fuel. The report discusses the effect that these change is going to have on different stakeholders within the organization and how its going to affect operations.Strategic innovation and organizational change identification rationaleThe organization under study is Burger Fuel. Its a New Zealand burger restaurant with over 88 outlets spread in over 6 countries. The innovative opportunity identified for burger Fuel is the ordering of products through mobile internet and Facebook (Oxford Handbooks Online, 2013). This innovation is very strategic to the operation of the company at this particular period. The ordering of products by customers onlinethrough an application to be designed by the company or the internet is expected to increase the number of orders and to increase customer satisfaction. The innovation
608 Applied Management Project_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Creativity and Innovation (CRI) Assignment
|32
|7877
|560

Strategic Analysis of The fast-food industry in New Zealand 2022
|12
|3019
|28

Food and Beverage Management: Menu Review and Recommendations
|4
|930
|414

MANAGEMENT
|17
|5556
|88

Integration of Business Functions McDonald
|13
|3977
|183

Management and Business Context
|9
|2615
|328