Assignment Report Outline and Source Analysis

(Susmita Sarma, 2022)
Using social media in the workplace to
communicate internally with staff
Report Outline and Source Analysis
Student Name: Jimena Martinez
Student ID: 00340259T
Lecturer: Wes Leak

Table of content
1. Executive
summary..............................................................................
..........3
2.
Introduction........................................................................
...............................3
3. Discussion..........
.............................................................................................
.....3
3.1 Why it is necessary
.....................................................................3
3.2 Applications to choose
............................................................4
3.3
Advantages...........................................................................
.........4
3.4
Disadvantages........................................................................
......4
4. Conclusion..........
..............................................................................................
.5
5. Recommendation..........
.................................................................................5
6. Reference List..........
........................................................................................6

1. Executive Summary
Bembos is a fast-food restaurant in Peru that serves hamburgers,
frequently with Peruvian influences. With the opening of its first
restaurant in Lima's Miraflores neighborhood, Bembos started doing
business in Peru on 11 June 1988 (Bembos, n.d.). The company places a
lot of emphasis on the hamburger consumption market. Bembos infuses
its meat with spices, giving it a unique flavor and appearance.
Currently, Bembos uses social media as a medium for communication to
strengthen employee relationships, the standard of their job, and their
abilities. They also use this strategy to quickly resolve customer service
complaints and attract new customers. There are benefits and
drawbacks to consider when implementing novel communication
strategies.
2. Introduction
Social media has made it easier than ever to communicate. People can
now contact people instantaneously by going onto a social media
account rather than picking up the phone or writing a letter. Because
social media is so frequently utilized as a crucial form of communication,
businesses can benefit from it, for the same communication advantages,
among their employees. Bembos wishes to explore new communication
tactics to increase staff's internal communication. This is because some
of the employees feel satisfied in the position they are in, and, they feel
less motivated due to, there is no sense of belonging to the
organizational culture. Furthermore, implementing this strategy will help
to make the employees’ strengths and weaknesses visible which will