Report On Primark | Importance & Types Of Business Communication

EFFECTIVE INTERNAL BUSINESS COMMUNICATION
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Executive Summary
The importance of business communication has its own mark in the smooth operation of a business. The
internal communication in the workplace helps in the swift achievement of the organisational goal. The
work here presents with the work of a research with the motive to find the effectiveness of internal
communication business workplace. The impact of the internal communication along with the
recommendation to the potential drawbacks is discussed in the work below. The achieving of the goal of
an organisation is supported mostly with the communication skill and the aiming of fixed organisational
goal.
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Table of Contents
Introduction......................................................................................................................................4
Methodology....................................................................................................................................4
Findings...........................................................................................................................................5
Discussion........................................................................................................................................7
Conclusion.......................................................................................................................................8
Recommendation.............................................................................................................................8
References......................................................................................................................................10
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Introduction
The smooth operation of an organisation is based on the smooth communication among the
workers and the managers of the organisation, Primark. The smooth internal communication
marks the success of the organisation globally and among the competitors. The following report
discusses the importance of the business communication internally and discusses the various
types of communication that take place in the smooth operation of the business. The concerned
report specifies the comparison between the different types of internal communication and draws
the conclusion regarding the impact of the communication over the business. The report is
conducted to understand the importance of business communication in the workplace and the
impact of it among the workers. The report consists of research based on primary data findings.
The report is conducted in according to the assumption that the individuals questioned regarding
the business communication are employed or show related to employment and business.
Methodology
The information for the steps required for the implementation of the information gathered and
proper understanding of the information required for the successful completion of the research i
well described in methodology. As supported by Kothari, (2008, p.56), the name methodology
suggest the methods and the techniques to be used for the deduction of the better answer from
any research work. The support of the information and the steps marks the smooth operation
towards the reaching of the information targeted through the research work. In here, primary
data has been considered for the better understanding of the first-hand information and
suggestion from the people questioned. For the proper understanding of the fact, 30 people have
been questioned on the basis of designing a questionnaire. The question dealt with the
information regarding the topic of the effectiveness of business communication. The sample size
of the research is 30 individuals. The primary data collected has been analysed by sing charts and
diagram. The response of the individuals is converted into a percentage and made into
understandable values for the better understanding. The conclusion of the report is drawing
accordance to the analysis of the data gathered from the survey. The frequencies and the
percentage are charted along for better understanding of the values. The researcher has
maintained specific ethical codes in performing the research on the topic. Ethical codes are those
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