Report On Primark - Pricing & Output Decision Of Business

Business Environment

Introduction
All the internal and external factor which impact business activities is known as business
environment. Some of the factor which include the company function are customer, employees,
supply and demand etc. The present report is based on Primark company which is operating at
international business. There are various kinds of product and services such as clothes,
accessories, beauty product etc. The present report is based that there are different pricing and
output decision of business which is determined in the market is explained. Along with this, the
significance of international trade to UK business organization is discussed. Apart from this, the
impact of polices of the European Union on UK business organization is evaluated.
Task 1
1.1 Identifying different type of organization
Different type of organization operates their business activities in all over the world. Each
organization aim is to become one of the largest organizations in all over the world. For this they
set mission, vision and objectives. According to the given scenario, Primark is operating its
business in the retail industry. It offers high quality product and services to its customer. Primark
and different organization aims and objectives are discussed below:
 Primark: Primark is an international clothing retail company of UK. Along with this,
there are different types of product and services which offered by the organization such
as clothes, food, accessories and beauty product.
◦ Aim: The aim of Primark company is to earn profit and become of the successful
company in all over the world (Primark. 2016).
◦ Mission: Mission of Primark company is to provide high quality product for its
customer and satisfy their needs and wants.
◦ Vision: The vision of Primark company is to supply quality and affordable product to
is customer and focus on new promotion techniques.
 Charity; Charity organization is that which operates its business for the welfare of poor
and unhealthy people. Its aim is to provide good life to people whose financial condition
is not good. Along with this, charity organization needs to take permission from the
government before carrying out all business activities.

 The public sector: The public sector organizations are those which are operated by
government. Its aim is to gain maximum profit and by carry out all its company’s
function in s systematic manner. Public sector organization helps in growth and
development of economy. It also provides employment opportunities to unemployed
people. For example, the public sector organization is the Ministry of finance which carry
out its activities through fund which is provided by the government. Its mission is to
continued the flow of fund in country and make sure the stability of economic.
1.2 Primark meets the objective of its different stakeholder
Primark is operating its business in different countries. Its aim is to provide valuable
product to its customer and satisfy their needs and wants. Along with this, there are different
stakeholders of the organization who play significant role in the success of Primark. Some
objectives of stakeholder which needs to be fulfilled by the organizations which are discussed
below:
Internal stakeholder
 Employees; Employee are important stakeholder. They make product according to the
needs and wants of the customer. So Primark is required to focus on fulfilling needs and
wants of its employee by involving them in the company’s decision making process
(Netzer, Feldman and Fresko, 2012.). For example, Primark can share organization goal
and objective with them which help the employee in achieving them easily. Owner: Owner of the organization is also the important stakeholder. Company have
some objective towards its owner that, company needs to earn profit by selling product
and services.
External stakeholder
 Government: Government plays significant role in organization as they formulate the
rules and regulation for the company. It is necessary for Primark to follow and adopt all
rules and regulation which are made by the government. For example, Primark is
required to pay tax to government on time.
 Customer: customers are also important for the organization because they buy product
and services. It is the objective of Primark to provide them product and services
according to their needs and demand.