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Report on Process of International Business

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Added on  2020-05-16

Report on Process of International Business

   Added on 2020-05-16

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Running head: INTERNATIONAL BUSINESS STRATEGYInternational Business StrategyName of the Student:Name of the University:Author Note:
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1INTERNATIONAL BUSINESS STRATEGYExecutive SummaryThis report sheds light on the process of international business strategy and the way it isutilized by the various companies as well as organizations to achieve the overall growth aswell as development of their company or organization. The company selected for the processof the analysis of international business strategy is Disneyland and the particular incident,which this particular report will focus on is the purchase of the company Fox Entertainmentin the year 2017. The report will also take into consideration the various factors responsiblefor the process of globalization followed by the company. The report also provides ananalysis of the external factors, which influence the company. The report also provides arough overview of the purchase and the implications of the purchase. Lastly, the report alsoprovides some recommendations for the company, which it can follow to in order to increaseits profit margin.
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2INTERNATIONAL BUSINESS STRATEGYTable of ContentsIntroduction................................................................................................................................3Drivers for globalization............................................................................................................4PESTLE Analysis.......................................................................................................................4The purchase of Fox Entertainment...........................................................................................8The implications of the purchase...............................................................................................9Recommendation........................................................................................................................9Conclusion................................................................................................................................10References................................................................................................................................11
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3INTERNATIONAL BUSINESS STRATEGYIntroductionInternational business strategy, can be defined as the strategies or the plans betweendifferent international companies or organization, which guide the process of theircommercial transactions (Verbeke 2013). It is considered to be one of the important aspectsof globalization and is often used by various companies as well as organizations to expandtheir business. The company selected in this report to study the various aspects ofinternational business strategy is Disneyland. The particular incident under consideration hereis the purchase of the Fox's entertainment in the year 2017 (Economist.com 2018).Disneyland is an American company located in California(Forbes.com 2018). The companywas founded by Walt Disney and famous for its theme parks and movies made by them like“Finding Nemo”, “Peter Pan”, “Indians Jones” series and various others (Disneyland Resort2018). Some of the financial statistics of the company are provided by the below givenfigure-Figure 1: Financial Statistics of DisneylandSource: Factset, Bloomberg, S&P Cap IQ; Forbes.
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