Strategic Direction for JD Sports: Outlook for the Next 5 Years

Report produced by a business
advisor that provides an outlook
for Jd Sports strategic direction
for the next 5 years
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Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..........................................................3
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks.............................................................................................................................7
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation.....................................................................................................10
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation........................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
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INTRODUCTION
It is crucial for organisation to develop better and effective plan that will lead to growth
and development of organisation (Needles and et.al., 2014). This is helpful in appropriate
functioning of business as well as accomplishment of set objectives. There are different factors
of internal and external business environment that will lead to have impact on performance of
organisation. It is essential to determine various factors for better decision and creating of
business strategies. Company chosen for this report in JD Sports. This is well established
organisation that was developed in 1981. JD Sports is dealing in retail sector and supplying its
products or services worldwide area. Headquarter of JD Sport organisation is located in Bury,
United Kingdom. This report includes mission, vision and objective of organisation as well as
different techniques for strategic planning. In different different frameworks is analysed for
determining macro and micro environment. Internal capabilities of business and several
analytical tools are analysed properly. Apart from this strategic choice and direction of company
is evaluated.
P1 Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies.
It is crucial for organisation to develop effective and strong strategies for enhancing
business operation. There are different frameworks that will help respective company to analyse
impact on external environment on organisation. This will helps in determining the negative and
positive impact of macro environment of JD Sports company. This company is providing its
functions in different part of the world so macro environment will lead to have major influence
on performance of business (Rainey, 2013). JD Sports business is not manufacturing sport
product and it is dealing in retail sector. The main competitors of this organisation is Dechatlon
and Sport Direct. Mission – Mission of this company is to become the best known sports fashion retailer
company of UK. This company is focusing in producing high quality range of products to
meet with the needs to customer. Vision - Vision statement of JD Sport company to expand its business to all over the
globe and enhance its brand image by offering high quality products or services.
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 Objective – The main objective of JD Sport is to develop better and strong relationship
with its customers. This company is focusing of enhancing skills of employees so that
they can perform better (JD Group, 2019).
As per the analysis of mission, vision statement and goals of organisation it has been
determined that all of these aspects of business are linked with each other. Long term goals and
vision of JD sports company is to develop expand operations of business into several parts of the
world. For achieving vision, JD sports has developed its mission to provide high quality services
that lead to develop brand image of JD Sports fashion retailers with in current market area. This
helps in develop smart objective of business as well as strategies for accomplishing desired
goals. In order to become best sports fashion retailer as well as enhance business activities in
different parts of the world, JD sports objective is to increase the skills and capabilities of its
employees. Mission of respective company is to become the best known sport wear company and
this could be accomplished when objective of JD sports is full filled. In order to become the most
preferred company, respective organisation needs to develop strong relation with customers.
Macro environmental
There are different factors of macro business environment that is affecting performance
of organisation. This includes all those factors that have impact on performance of organisation
as well as influence its profitability. JD Sports company has no control over the factors of
external environment (Balmer and Wang, 2016). In order to analyse the impact of macro
environmental, PESTEL analysis will be appropriate tool. This includes influences of political,
economical, social, technological, environment and legal factors of business operations. PESTEL
analysis in context of JD Sports is mention below. Political factor – This factor can impact the survival and growth of organisation. Political
factor consist of several regulations and policies that will lead to influence survival of JD
sports company. It is crucial to analyse different political factors that can affect the
growth and development of organisation. There are different political factors that is
affecting business of JD sports. It has been analysed that stability of political and
government party in UK market area will lead to have positive impact on respective
organisation. UK government is focusing on developing strong and clear rule and
regulation that will enhance the companies dealing in retail sector, companies have
confident to invest. So stable and clear UK political party will lead to increase the
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