Report Proposal

Report Proposal

Report title/theme page: impact of digital marketing on organisational performance.
Introduction
Digital marketing is the most important method which is used in the organisation now a days to
promote their products and services (Konina, 2021). there are various digital marketing
strategies are used in the organisation to enhance customers. the organisation taken in this is
Sainsbury.
Research rationale
The rationale of choosing this topic is that it will helps the investigator in developing his
knowledge and skills. And by this investigator will be able to get more information about the
topic of digital marketing strategies used in the company.
Aim
“To determine the impact of digital marketing on the organizational performance”. A study on
Sainsbury.
Objectives
 To determine concept of digital marketing in an organization.
 To examine the importance of digital marketing in Sainsbury.
 To analyses various digital marketing strategies used in organization.
Literature review
According to MS, (2021), Digital marketing’s is the process of promoting products and services
through various internet services. as this is most important to gather customer engagement and
making their awareness about the products and services sold to them. Then these helps the
customer in their buying behaviour also and providing knowledge about the brand. Sainsbury is