Importance of Marketing Plan

REPORT

TABLE OF CONTENTS
PART B
Introduction
Purpose of Marketing Plan
Importance of marketing plan
Development and implement of marketing strategy
CONCLUSION
REFERENCES

INTRODUCTION
Marketing plan can be defined as an operational document which outlines
advertising strategy for organisation that is implemented by management to
accomplish their targets within minimum time period. The main aim of
marketing plan is to launch or introduce new product in the market for
enhancing market size and profits for firm. This report is based from
perspective of Co-Op food which operates its business in food retail
industry. It is a British food organisation that operates various stores in UK
and other market.

Purpose of Marketing Plan
Marketing plan and research support for utilise various decisions which is used to lead
and develop business among different areas. With use of effective research it is also
analysed that market plan helps to accomplish certain demographics and geographical
areas. Along with this with right target market is used to accomplish total aspects
which are used for using geographical section in market. Moreover, with right
marketing plan management consider to use correct metrics which assess better
marketing efforts for organisation. Maintaining initiatives increase necessary aspect
that generates more return on investment because marketing plan adjust better results
to increase cost for organisation. Current marketing plan of Co-op is used to increase
market share and management also increases its share to manage better marketing
plan.