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Report on the Public Administration Department

   

Added on  2020-02-05

12 Pages3198 Words91 Views
DEVELOPINGORGANISATIONALVISION AND STRATEGICDIRECTION

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 The role of key stakeholders in relation to the vision......................................................11.2 Factors affecting the organisational vision.......................................................................11.3 Developing a vision for the organisation..........................................................................31.4 Determining the strategic direction for the organisation..................................................4TASK 2............................................................................................................................................42.1 Analysing the methods to communicate the vision within the organisation....................42.2 Building support for the vision.........................................................................................52.3 Ways of communicating the vision to external stakeholders...........................................5TASK 3............................................................................................................................................63.1 Leadership behaviour to promote the vision within an organisation...............................63.2 Embedding the vision within an organisation..................................................................63.3 Setting the strategic direction...........................................................................................63.4 Strategic planning process................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONIn the present scenario, it becomes an important phenomenon for every organisation todevelop an appropriate vision along with a strategic direction in order to sustain long in thishyper competitive environment. An appropriate vision is one which is realistic, attractive, andcredible and gives a bright future to the organisation (Cummings and Worley, 2014). It alsohelps the organisation to entails a strategic direction in the path to achieve the set goals. Thepresent report highlights, how the public administration department develops its vision andstrategic direction and how does it implement it in the organisation to achieve the desired goals. TASK 11.1 The role of key stakeholders in relation to the visionStakeholders are the individuals consisting of creditors, suppliers, shareholders, directors,government and its agencies, employees and the unions through which the organisation avails itsresources. They play a crucial role as sponsors, advocates and change agent. Along with it thestandard role of stakeholders includes in the project planning activities in order to increase thecommitment of the project objectives thereby enhancing the credibility of the project plan. Inorder to develop a strategic vision and direction of the public sector organisation, it becomesmandatory for the company to understand the needs of its stakeholders (Spee and Jarzabkowski,2011). The following mentioned requirements must be satisfied in full in order to avail properimplementation of company's vision and strategic direction-1.Serving them with the appropriate knowledge about the company's project, its evaluationcriteria along with major risk and challenges which the organisation deals with.2.Providing regular feedback and communication throughout the plan.3.Providing them with a sense of involvement in the process of formation and execution ofthe project (Carter, Ulrich and Goldsmith, 2012). 4.Serving them with a steering committee where the stakeholder’s views are considered. 1.2 Factors affecting the organisational visionIn an organisation, it is the prior responsibility of the board of directors and themanagement of the company to broadly analyse the factors which create a significant impact onits strategic vision and direction. In order to formulate an appropriate strategic planning, thepublic sector organisation requires the need to clearly examine and analyse the external1

environment in which it operates by using technique such as PESTLE analysis and alsoexamining the industry and global trends (Gond, Grubnic, and Moon, 2012).Illustration 1: PESTLE ANALYSIS(Source: Anderson, 2013)PESTLE analysis is a strong technique that provides the organisation to address thespecific issues related to political, economic, social, technological, legal and environmentalaspects on its business operations.Political factors- Political alterations create a significant impact on the overallorganisational vision and its direction. The major political factors include crossownership, local legislations in relation to foreign ownership and concentration which arerequired to be considered while executing an appropriate strategic plan (Hoon Song, Kolband Kyoung, 2012).Economic factors-These factors reflects the overall economic conditions of the country inwhich the organisation is operating. Considering the economic factors helps the publicsector organisation to earn maximum profits thereby reducing the cost.2

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