Benefits of Tourism Strategic Plans for Coastal Areas

TOURISM
MANAGEMENT

INTRODUCTION......................................................................................................................4
PART 1.......................................................................................................................................4
Examine the benefits of producing tourism strategic plans for a coastal area and illustrate
that with an example of a destination that has benefited from it...........................................4
Evaluate the importance of Collaborative Planning...............................................................5
PART 2.......................................................................................................................................7
Brief tourism industry............................................................................................................7
How vision and objectives could be implemented.................................................................8
Evaluate how your strategy is going to benefit the residents and visitors socially and
economically........................................................................................................................10
CONCLUSION........................................................................................................................11
REFERENCES.........................................................................................................................12

INTRODUCTION
Tourism is an essential part of growth of economic conditions within a country. This
is referred as the action of time spending at a place which is away from home and the purpose
of this action is to relax and take participation in recreational activities so as to experience
leisure and fun. On the other hand, people travel from one place to another for their
commercial purpose by taking amenities such as airline or hotel etc. This report includes
discussion regarding strategic plans of tourism industry along with their advantages.
Furthermore this report contains the discussion regarding numerous destination examples
which are providing benefits with the help of tourism strategic plans. There are numerous
approaches for development of tourism which are implemented in Broadstairs. On the other
had these approaches are having various pros and cons which are discussed in the below file.
At last the issues which are faced by Broadstairs and responsibility of visitors are explained.
The major objective of Braodstairs is to enhance their economic growth by coordinating so
many development programs and developing their heritage as well. On the other hand Vision
of Braodstairs is to meet needs of their residents so as to centralise collaborative working in
order to obtain economic growth.
PART 1
Examine the benefits of producing tourism strategic plans for a coastal area and illustrate that
with an example of a destination that has benefited from it
Aim: Braodstairs is having their major aim of promoting their town’s considerable
assets on order to concentrate on town regeneration so as to have collaborative working and
support which results in high economic growth.
Strategic planning: In order to achieve their aims and objective Braodstairs is
making CTT plans within policies and other strategic partner documents so as to plan their
activities within strategic manner and get benefits from it. Within Braodstairs the city is
having strategic plan to bring their local people together so as to obtain independency
thereon.
Tourism development: This means the plan by which tourism of Braodstairs may
have high growth and sustainability. For this they are focused on engaging their stakeholders
so as to get governmental partnerships and good relation with local companies and agencies.
This will help them to improve their beaches which resultantly enhance footfall of that area in
terms of visitors.

The tourism industry within coastal areas is currently the fastest growing area at an
international level. Coastal areas are given “3S” to their beauty which is sun, sand and sea.
The mixture of these three attribute make the coastal areas an attractive place for the tourist
and provide large customer to the vendors and tourism industry. Under coastal area the main
attraction for tourist are fishing, scuba diving, boating, and windsurfing. Various benefits are
existed in this industry in order to introduce tourism plan some of which are explained as
below:
Foreign exchange income: The main benefit from tourism of coastal area is
interrelated with foreign exchange income. They are involved in importing and exporting of
goods and other services in combination with coastal tourism and which help the country in
enhancing their value of economy (Armenski, Dwyer. and Pavluković, 2018). As per a
published report, tourism industry contributes near about 30% of overall economy of overall
countries across the coastal areas. So with the help of strategicplans the coastal tourism
industry may attract new tourist across the globe.
Economic benefits: The sustainable tourism industry helps the government in making
revenues, jobs and other business opportunities. Revenue collected from coastal tourism is
divided into two categories which is direct and indirect. The direct revenues involve all the
taxes which are collected from tourist in the form of departure tax and eco tax etc. In indirect
revenues all the additional cost which is collected form customer are included. As per the
global travel and tourism council tourism has given employment to 275 million people in the
year 2019 around the globe which is 8.4% of the total employment ratio. These jobs include
sectors like hotels, restaurants, scuba diving, fishing and various sea activities etc (Chen. and
Law, 2016).
Improvement in coastal areas: Coastal tourist tries to encourage local administration
to expand their overall standards, in house infrastructure, health and safety settings. The
infrastructure within coastal tourism includes airport, railways, shopping malls and housing
development. These facilities and amenities help the industry in making appropriate plan
which may be advantageous for the coastal area development.
Nature protection: Coastal tourism is openly contributing to the conservation of
environment and environments. For this objective the local authorities have made some social
groups which are protecting their beaches and safeguard the heritage of coastal areas. These
groups are working in order to protect sand pits, fisheries resources, marine assets etc. which
are helpful in protecting nature and natural environment.
Competitive advantages: A sustainable tourism strategic plan is connected with so
many tour operators. All the tourism operators are willing to deal with those merchants who
are adopting sustainable practices with the help of promoting their culture, safeguarding their