Innovation and Enterprise: A Study on BEDEO Company

INNOVATION AND
ENTERPRISE
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Apply theories of innovation and idea generation to products, processes or services to develop
an innovative idea...................................................................................................................3
Devise a proposal for an innovative product, process or service for a working organisation and
produce an implementation plan............................................................................................5
Analysis of Product, service or process..................................................................................7
Recommendations and Justification.......................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
A term innovation refers to a birth of new creativity, concept, technology or anything
latest that is not in the market till date. It can be in any form say in a product, in service or in
process (Chege and Wang, 2020). The innovation is brought by companies in order to gain
competitive advantage along with generation of higher revenues compared to those firms who
are operating within same industry. Innovation in an enterprise is a need of the hour because in
today's market the customers’ demands for something unique in offerings. Enterprise refers to a
firm that is established for the purpose of earning profits through sale of either product or service
into the market. In the present report innovation in an enterprise is being studied for BEDEO
Company which is an electric car manufacturing based on United Kingdom. The report
comprises of company's overview along with some theories of innovation and generation of idea
for new product, service or processes to have innovative idea. Further a proposal is being
developed in order to have innovative product, service or process along with its implementation
in organisation.
TASK
Apply theories of innovation and idea generation to products, processes or services to develop an
innovative idea.
BEDEO is a multinational electric car manufacturing company based on United
Kingdom being founded by Osman Boyner in year 2009 aims at producing less weighted cars,
vehicles for commercial purposes, passenger’s model, etc. The name BEDEO stands for Build
Electric Drive Electric Zero Emissions. In the year 2019 company has come up with a contract
with the Peugeot Citroen Group in order to have supply along with installation of electric drive
train solutions for its light weight commercial vehicles also for trucks for refrigerated delivery.
Company is having more than 400 vehicles in its brand that is served in area of Europe and its
countries.
Theories of Innovation:
Innovation is a vast area in which there are several dimensions and layers (D'Attoma and
Ieva, 2020). The term innovation means indulgence of such activity, idea, creativity or process
that brings something new either in existing product or gives birth to entirely new product that
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