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Strategic Business Environment PDF

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Added on  2020-01-28

Strategic Business Environment PDF

   Added on 2020-01-28

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Table of ContentsINTRODUCTION...........................................................................................................................3Overview of the situation:...........................................................................................................3Analysis.......................................................................................................................................3Recommendations........................................................................................................................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
Strategic Business Environment PDF_2
INTRODUCTION This project report is based on Rolls Royce which is one of the leading companies of UKoperated in automobile sector. In this, report will provide deeper insight about situational aspectassociated with Rolls Royce. It also depicts the manner through which improvements in theanalyzed situation can be made.Overview of the situation:From assessment, it has been identified that Rolls Royce has undertaken sound policyframework with the motive to attain success in the strategic business environment. In the recenttimes, technological advancements take place within the environment with very high pace(CuervoCazurra, 2011). Besides this, expectation level of customers also increased in the recenttimes as compared to the prior years. In this, Rolls Royce has undertaken such aspect as signaland placed high level of emphasis on manufacturing effectual engines. By doing assessment, ithas been identified that Rolls is the one of the main engine manufacturer out of 3 which hasattained leading position in the world. However, brand image Rolls Royce has affectednegatively due to the bribery practices undertaken by it. Moreover, it is considered as highlyunethical which has direct and significant impact on company’s brand image and decisionmaking aspect of stakeholders (De Jonge, 2011). Analysis By doing investigation, it has been identified that to secure order in six countriesincluding Indonesia, Russia and China Rolls Royce gave bribe or used middleman. Hence,through investigation court found illegal practices was performed by Rolls Royce. Investigationreport clearly entails that Rolls Royce paid millions of pounds in the form of bribe. Further,allegation was also imposed on Rolls Royce that it used middleman to pay bribe and winningcivil and military deal in the number of countries. Along with this, allegation aspect includes thatRolls paid $20 million bribe in against to persuading Indonesia’s country flag-carrier. Hence,bribe was paid by Rolls Royce in return of doing contract that Indonesia will buy 700 enginespertaining to its Airbus such as A330 airliners.
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