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Report On Samsung - Samsung Galaxy S7 | Managing Design & Innovation

Added on - 14 Feb 2020

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MANAGING DESIGN ANDINNOVATION
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1About product..............................................................................................................................1Rationale of the study..................................................................................................................2Objectives of study......................................................................................................................3Advantages gained by the clients or customers...........................................................................3Uniqueness of product’s design elements....................................................................................4Brand appeal................................................................................................................................6Applied theory.............................................................................................................................6TASK 2............................................................................................................................................7Knowledge gained from report....................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
LIST OF FIGURESFigure 1: Samsung Galaxy S7 Edge................................................................................................2Figure 2: Product Life Cycle...........................................................................................................7
INTRODUCTIONIn today’s economy, creativity has become the most valuable commodity through whichbusiness can survive with sustainability. Companies need ingenious solutions in order to reach attarget market so that customer base of the firm can be enhanced. Thus, for organizations, it hadbecome a major necessity to give due consideration on two aspects, that is, design andinnovation (Verganti, 2013). In the present scenario where there is intense competition betweenfirms in the market, if business cannot come up with innovative design to hook the targetaudience at first sight, then for organization, to sustain and survive in the long run would becomeimpossible. In the present report, the innovative product of the firm Samsung, Samsung GalaxyS7 series is being chosen which has evolved over time and has become a great success in themarket. Here, major benefits and values derived from this product, features of the products andbrand appeal in the present contemporary mobile hand set market will be studied.TASK 1About productSamsung Galaxy S Series are the Android Smartphone in which Super Smart devices ofthe Galaxy series are included. These devices are manufactured by Samsung Electronics. Thesemobile handsets have been sold more than 177 million units in which 25 million units were soldonly of 25 million units. However, more than 40 million units, Samsung Galaxy S2 was sold outin the market Along with that, sale of Samsung Galaxy S3 was more than 60 million units. Apartfrom that, Samsung Galaxy S4 was sold more than 40 million. Last but not the least; companyhad the sale of 12 million units of Samsung Galaxy S5 initially in three months when it waslaunched in the market.1
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