Business Intelligence: Newcastle Football Club

BUSINESS INTELLIGENCE:
NEW CASTLE FOOTBALL CLUB

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Introduction to problem or opportunity statement...........................................................................3
Theory to link problem or opportunity statement............................................................................4
Evidence of knowledge of BI or data analytics systems..................................................................5
Critical analysis and justification of dashboard...............................................................................6
Conclusion and recommendation of use of BI system.....................................................................7
REFERENCES................................................................................................................................................8
Figure 1Performance analysis..........................................................................................................6

INTRODUCTION
In the present research study detail discussion is carried out on BI systems and deep
knowledge in respect to them is demonstrated. Newcastle United football club players
performance is analysed and reasons behind club poor performance are find out. At end of the
report, recommendations are given to solve problem.
Introduction to problem or opportunity statement
Newcastle United football clubs is one of the well-known football club in the UK that
played in the Premier League. Presently, Newcastle United football club ranks 13th position in
the premier league. This means that even in top 10 mentioned football league is not in. This is
one of the major matter of concern for the football club. There are number of reasons behind
such kind of poor performance and one of them is inefficient game played by attacking or any
other position in the ground (Lee, and Park, 2015). It is well known fact that Newcastle United
football club have number of players that are taken from the other football clubs. These are those
players that were injured earlier and their football club intends to test their fitness and efficiency.
This also include those players who did not perform well and just to measure their performance
given for some time period to the Newcastle Football club. Thus, such kind of strategy proved
very dangerous for the Newcastle United football club (Negash, 2014).
This may be main reason behind poor performance of the football club. In the present
research study main focus is on performance of varied groups of players like defender and
forward etc. By doing analysis it will be identified that which side is performing best and which
not. By working on inputs Newcastle United football club can pay attention on the efficiency of
the specific players and can improve performance to great extent. Data is clearly indicating that
mid fielders of the Newcastle United football club are really performing well then forward and
defenders on the number of areas. Thus, it can be said that Newcastle United football club need
to do a lot of hard work to improve its players performance.
In this regard, it can time to time organized training programs and can show videos to the
players about their performance on the ground. By doing so, loopholes in the players
performance can be highlighted to them (Dhar and Stein, 2017). This effort will indicate players
about areas where they need to work to improve their performance. Moreover, team coach also
gets an input about direction where he must work on the players in order to improve team