Report on Strategic Management of Tourism and Aviation Industry

Strategic Management
For
The Tourism&AVIATION
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Effective capacity management aviation and economic rationale behind..........................1
2. Implications of corporate relevancy for capacity management..........................................2
3. Importance of dimensions during product life cycle for capacity management aviation...4
4. Capacity management strategic plan..................................................................................6
CONCLUSION................................................................................................................................8
REFERENCE.................................................................................................................................10

INTRODUCTION
Tour and travelling’s sector is one of the most growing sectors nowadays. It is focused on
some improvement in market share and make some changes as per need customer. This report is
based on Aviation industry and promotes tours and travelling sector to increase market share.
The report is the focus of WIZZ AIR organisation which is basically located in Budapest,
Hungary and different kind of services in airline services (Gössling, Scott and Hall 2015). The
airline has applied to the CAA for an AOC and Operating Licence. It is expected that the airline
will launch operations in March 2018 using British registered aircraft. Wizz Air UK will start to
take over the flights to the UK that are currently operated by Wizz Air. It is said that airline will
employ up to 3,033 staff by the end of 2018. The current head office can be found in laurs office,
since march 2017. Cited firm provides low cost services and increase market share and improve
overall performance in the market. Further, it covered effective management capacity and
improve product life cycle in a working environment. Moreover, to improve capacity
1
Illustration 1: wizz air plane in Budapest branch
(source): Budapest Airport, 2017

management use some strategic plan to increase number of services in tour and travelling sector
and Aviation industry.
1. Effective capacity management aviation and economic rationale behind
In tour and travelling sector, there are some change in overall development and make
some changes in growth rate in the market. To manage internal and external factor is most of the
essence and increase market share. There is some rule to be followed to improve market and
increase overall evolution in the market (Tribe, 2015). Wizz Air’s operation the most significant
layer of external surroundings are the bespoken. It is apparent because they are the reference
point audience of their commercial activity and they make over most of the net income. The
necessarily and the economic process of the customized find the work and commodity of the
institution. As they attempt to keep their expenditure debased they have to support in knowledge
the economic process. Because if the inevitably don’t meet the demand, then it would be idle.
 Yield management: - This is considered to be a variable pricing strategy that is based on
anticipating, understanding and influencing behaviour of customers so as to maximise
profits and revenue for fixed, time limited resources (Le Roy and Czakon 2016). Further,
it has strategic control of inventory in order to sell the right product to service users at the
right place and right time.
 Long term capacity planning: - In airline industry long term planning is most essential
and make some change in future development in market share. The capacity of airline
industry is measured by seat, which reflect the size of aircraft and make some
improvement in market share (Le Roy and Czakon 2016). There is very difficult to
change seat structure in not an easy task for airline industry and to improve market
growth and make some change in capacity building. Optimizing the load factor per each
flight is most important part for airline services and make some changes in overall
development in market sector. There are long termed planning is useful for future
development and make some changes in aircraft flights.
 Improvement in aircraft management system :- In this context improvement in aircraft
management system and make some changes in growth rate. On the other hand,
especially in en path airspace, and only to an overmuch small extent at prime airdrop.
However, minimal crimp in capability can be had in such country as wake vortex
detection and turning away.
2