Business Analysis Tools Doc

Added on - 15 Apr 2020

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Running head: STRATEGIC THINKING TOOLS (MARKETING)STRATEGIC THINKING TOOLS (MARKETING)Name of the StudentName of the UniversityAuthor Note
1STRATEGIC THINKING TOOLS (MARKETING)EXECUTIVE SUMMARYBusiness analysis refers to the discipline of research that deals with the identificationof the needs of the business and the determination of the solutions to the problems that mayarise in the course of the business. The following report attempts to look into the tools ofbusiness analysis and evaluate them on the basis of their appropriateness for the esteemedcosmetic manufacturer, Estee Lauder Inc. in the Australian market. The report deals with thetwo commonly used tools for business analysis, the SWOT analysis and the PESTELanalysis. The report concludes with the comparison between the two tools and stating the toolthat is more appropriate for the concerned company.
2STRATEGIC THINKING TOOLS (MARKETING)Table of ContentsIntroduction....................................................................................................................3Discussion......................................................................................................................3SWOT analysis...........................................................................................................3PESTLE analysis........................................................................................................4Conclusion......................................................................................................................5References......................................................................................................................6
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