Business Ethics Research and Analysis

This assignment delves into the field of business ethics through a review of relevant academic literature. It examines ongoing research trends in business ethics, analyzes various ethical dilemmas businesses face, and specifically investigates the impact of Confucianism on business ethics within China. The analysis draws upon journal articles and online resources to provide a comprehensive understanding of contemporary issues and perspectives in business ethics.

Business Ethics

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1................................................................................................................................................3
1.2................................................................................................................................................4
1.3................................................................................................................................................5
TASK 2............................................................................................................................................6
2.1................................................................................................................................................6
2.2................................................................................................................................................7
TASK 3 ...........................................................................................................................................8
3.1................................................................................................................................................8
3.2................................................................................................................................................9
TASK 4..........................................................................................................................................10
4.1..............................................................................................................................................10
4.2..............................................................................................................................................11
4.3..............................................................................................................................................12
CONCLUSION..............................................................................................................................14

INTRODUCTION
Business ethics is a form of moral principles or ethics with professional which examines
the actions of different individuals that are applied to the business. This applies to the aspects of
conducting a business and so that it is relevant to conduct the entire organisation and every
individual as well. It also includes the study of principles and practice regarding the business
such as insider trading, corporate governance and controversial issues of the company. Present
report is based on the Superdrug Stores, that is UK based health and beauty retailers. In this
report, it covers the explanation of development and background of the theoretical ethical
perspective in context of Superdrug(Audi, 2012). Further, it covers the analysis of various
business objectives from ethical perspective at the cited enterprise. It also includes the impact of
various ethical issues which arise at the time of functioning of Superdrug. It also provide the
information about the ethical codes to overcome the issues at organisation. At last, this report
consists of various aspects of ethical that can impact the operations of the Superdrug that is
essential to recognize them for achieving the goals and objectives of the company.
TASK 1
1.1
Ethics theories help in providing a framework for judging the right and wrong in an
organization. On the other hand ethic in business is known as value of society and value for other
and treat other as fairly within organization. There are different type of business ethics that are as
follows
 Moral objectivism : In this it can describe anything morally wrong or right in term of
behavioural attitude of a person. Anything that can be feel and assume is morally fact. It
is easy to express morally. It is either good or bad moral objectivism can be express and it
is stated as non consequentially.
In order to amend the ethical business practice there are various number of ethical
approaches which can be used by the Superdrug. On the basis of the background and
development of the organisation there is the classification of the theories which are identified
such as deontological, metaethics and normative that are described below: Deontological- This approach of the ethical perspective helps to identify the various
issues and problems which are occurring at organisation and that have affect the

functioning and which create issues in the success of the business operations. Further, to
justifiably amend the operations so that it also providing the knowledge regarding the
organisational activities which are diversified and practices for the stated
organisation(Ciulla, 2013). To reduce the impact of negative activities and solving the
problems related to it so that it is necessary for the retail industry as they have to consider
all the aspects so that it does not create any issues. The theory of deontological express
that result of any action is not so much important. But it is important to that action taken
was justified morally or not. At Superdrug Stores it is important that the time of taking
decision that duty is followed properly. All the action taken by firm need to take decision
by considering the ethically and morally correct. Metaethics- It is a branch of ethics which helps to understand the properties of ethics,
judgements, attitudes and statements. To effectively concentrate on the moral behaviour
of the workers, this is considered as an ethical approaches for different actions in the
organisation. Thus, with the help of this approach activities of the Superdrug can properly
maintain the focus on interest of the employees to changes ethical conditions of
work(Giacalone and Promislo, 2013).
 Normative- This technique of ethics helps to focus on the ethical actions of the
employees. It also provides the proper investigation of work that it is ethically right or
wrong in context of Superdrug. In order to amend the identification of skills, the
management gives the proper guidelines to their employees and so that it gives optimistic
results which overall beneficial for the organisation.
In order to manage all the approaches by implementing all of them on the particular time
and as per the proper aspects of the organisation so that they can easily achieve the goals and
objectives of the organisation.
This theory state that the outcomes or consequences of actions are not important, Morally
justified are actually matter. For example drunken driving is wrong, now if a person argues that
he safely navigated his way back home and for that reason he/she should not be held accountable
by law, they are wrong because their action was wrong in the first place and was breaking the
basic principle for morally correct behaviour that a person should not drive while being drunk.
The contribution of Immanuel Kant towards development of Deontological theory
Immanuel Kant proposes that in taking a decision “Duty” carries the foremost importance. Kant

is of the view that a person’s actions will only be regarded as morally and ethically correct when
they are taken keeping in mind the sense of duty and responsibility in mind.
The teleological ethical theory put the primary focus on the “Consequences” i.e. “What are those
actions that convert the best possible results”? Teleological theory along with attaching
importance to the consequences also suggests that the decisions framework that is developed for
reaching the desired consequences should also be managed with care.
1.2
In order to compare and contrast of absolute and relative theory which relates to
Superdrug, the relative theory is depend on the facts that there is only one standard moral which
is applied to all people. Further, the relation with the other necessary factor and judgement
according to the managerial factors based on this theory. The management of the Superdrug and
their actions and decisions are as per the situations at the time of considering the relative ethics.
On the other side, the absolute ethics is the factor which is used to facilitate the
management of the Superdrug so that it helps in identifying and analysing the different activities
which are performed in the organisation(Hoffman, Frederick and Schwartz, 2014). This theory
manages the concerns that the actions performed in appropriate manner or not. By focusing on
the components of absolutism there are number of strengths that can be attained by the buisness.
The factors which are evaluated at Superdrug as the absolutism that are never judged those
actions on the proper time. As the application of some of the factors of absolutism is more easy
and preferable as compared to the relative ethics. Thus, with the help of relative theory it is easy
for the organisation to determine the different unethical factors which affects the success of the
business.
At the time of considering the relativism there are some technical issues that has an
impact on the operational activities of the business which is inferred as unethical. In order to
make the effective outcome of the various activities of the business as the relative ethical work
indicates that the culture focus on the situations and aspects of the organisation(Jennings, 2014).
Moreover, in absolutism factor it considers the number of other elements which have a direct
effect on the culture of work as this approach provides a business formation which is flexible in
nature.
In context of above statements, it can be said that with the help of this theories
management of Superdrug can easily emphasizes on the concept of the employees. The

management of Superdrug reduces the prices of beauty products as its works to increase in the
large number of customers so that perception of the employees on reducing prices by using
relative ans absolutism theory. Further, the factors of absolutism does not give information
regarding the conflicts and result as per the actions which are performed in the organisation.
Different between relative and absolute ethics
absolute ethics is that a general belief that their should by universal moral standard while relative
ethics stated that there is no universal moral standard belief. On the other hand in absolute belief
there is difference between right and wrong. While in relative ethic said that there is no different
between right and wrong.
There is one universal moral code which is applies and final equally to all men and women
of all ages, and that changing views or changing situations make no difference whatsoever to this
absolute moral code hold by Absolute ethics. The moral standard floated with different
circumstances. In this world there are many cultural and religious differences and in some, it
may be ethically correct to do certain things but in other situations it might be completely
immoral holds by Relative or relativistic ethics. For example it is right for Muslim people to
have four wives but for a Christian man this would be considered immoral. Ethics are almost
always relative and certainly dependent on our level of knowledge and capability, but there are
likely ties to not-well-understood fundamentals that may not be relative but aren't absolute.
1.3
There are number of issues face by Superdrug as they are operating their business in
different area so that it impacts the operational activities of the organisation. There are some of
the ethical issues which are mentioned below:
Governance issues- To maintain the ethical practices every organisation follow the various rules
and regulation of the government(Nica, 2013). In order to avoid conflicts and issues the
management of the Superdrug plc must make sure that the operation takes into account by the
regulations of the business which are developed by the government. As it is essential for the
employees of organisation to do work according to the law, company values and policies so that
it does not create any issue in future. Further, the management of the business is looking for the

installation and developing the new policies for the organisation. This type of actions required
the permission of UK government as the management of the Superdrug has taken actions without
considering the law of government. This type of activities give preference to the unethical
practices in businesses. In this, the business is all compliance by the law and that is effective for
the organisation.
Suppliers/ Customer relations- The ethical issues in the relationship between the suppliers and
customers have to be considered by the owner of the business. In context of Superdrug, the
owner of the business must consider the aspects related to the suppliers as it is ethical to do
business with them or not(Rawwas, Arjoon and Sidani, 2013). At the time of dealing with
customers or clients the information regarding them must be clearly specified by the organisation
and to endure that they feasible for them as it creates a ethical issue in the operation of the
business. As there is no requirement to do the advertisement of the products and services in such
a manner and not intentionally do sub-standard work.
Decision making issues- This is another ethical issue which is arising in the organisation and
affecting the operations of Superdrug. It is a useful method which identify the ethical issue to
identify the facts and so that evaluation of alternative actions and make decisions as its reflects
the outcome. Ethical decision-making process helps in protecting the employees and the rights of
customers. So that it ensure the operation of business must be fair and make sure the individual
values and workers are protected as per the beliefs(Robertson, Voegtlin and Maak, 2016).
There are some ethical issue which can impact the organization activities that are as follows
 Equal opportunity: it is necessary that Superdrug Stores need to provide equal
opportunity to employees at the time of recruiting and paying wages and salary. If
company not give equal opportunities to candidate then it may lose the highly skilled
candidate who can help to increase success of business.
 Employment law; it is necessary for Superdrug Stores to pay equal wage to employee
according to their working hour. Company need to provide its employee flexible working
hour etcs. This employment law can affect the business and it might can make business
collapse so it is necessary that business ethics apply in organization.
To grow fast Superdrug you need to follow the rules and regulations of business. To stand in
to market and retain It must supply good quality products and services. To maintain or
maximize its profit and needs to increase its sales and manufacturing. Provides the right

information about the product this affects the business. Increase in price without any valid
reason. To selling cheap quality product for increasing sales. Convey a bad message to
customers about store and decrease the goodwill of company reason of these practise. Its
effect on company image, and effects the sale.
Any wrong decision made by company impacts on goodwill of store and market position.
Trust is most important to make. If trust is high growth of business is high.
Activity of business also affected by wrong decisions. Protection of customer and employee
rights. By providing healthy working environment to employees and think about their
securities . Need to providing good quality product to customers in nearby stores with good
sales options.
These are the rules and regulations for company. Ethics can be adopt, learn and inborn but
Trust, fairness, loyalty, honesty and faith these all comes under ethics.
TASK 2
2.1
The objectives and goals of the organisation is related with the business ethics so it is
essential for the management of Superdrug to concentrate on the goals and objectives of them.
Ethical consideration helps the company to achieve them properly as this is necessary when the
business are done as per ethics and will able to meet the expectations of stakeholder.
Superdrug Stores objective can be affected by ethical consideration. For expample Superdrug
Stores that child labor are work in their company for production purpose and they are paid
minimum wages and work in poor working condition. It is unethical for business and all workers
are paid below the minimum wages which is unfair. It is necessary for Superdrug Stores to focus
on ethical consideration.
There is ethical considerations and the classification is mentioned below:
Profitability- To have the advancement in the profit margin ration it is another key motive of the
company. In order to accomplish the goals there are some changes regarding the rules and
regulation for the retail sector so according to this corporate takes various actions. As per the
changes, Superdrug has made changes in its structure and culture of the organisation for the
ethical working(Simmons, Shafer and Snell, 2013). Thus it can reduce the profit of the
organisation as there is requirement of various types of modification in the organisation. So that

it shows the ethical consideration have an effect on the objectives and goals of the organisation.
For expamle Superdrug Stores aim is to make profit for this purpose it need to sell hihg qaulity
product and services to its customer and make profit.
Maintain long term relationship with stakeholder- It is essential to consider the perception iof
the customer as customers plays an important role in functioning of any organisation. Superdrug
has to focus on the ethical practices to meet the customer needs and satisfaction as per them. If
the organisation have many issues regarding the unethical practices thus it impact on the
customers as firm lead to the different issues. Ethical consideration also impact on the goals and
objectives of the organisation.
These three point of ethical considerations of business affect on the Superdrug business
objectives :-
 The overall well-being of employees and their safety and safety while at work promotes
employment. It suggest that your company need to pay employees a living wage with
benefits to address unexpected emergencies. At the same time, your overall compensation
should be in line with what is accepted under local practices. Independently of local
conditions, you have to implement adequate safety standards and maintain a secure
workplace.
 It's require Superdrug to minimize negative effects on the immediate environment in
which they operate while reducing their environmental footprint as much as possible.
Even when local regulations and legislation are lenient, negatively affecting local
communities with the byproducts of your manufacturing process is unethical.
 Unethical practices such as payments to influence situations in your company's favor
distort the local economy and corrupt the normal course of business.
2.2
It has been seen that business cannot operate without the contribution of the stakeholders
as they helps the organisation for the development. As they contribute for the development of the
business and plays an active role in context of Superdrug. There are some implications which
have positive and negative impact on the organisation which are mentioned below:

Implications of stakeholder- With the assistance of ethical business practices, the stated
organisation can have the better relations with its stakeholder. As the management of Superdrug
is providing ethical payment to its suppliers as it will amend the relationship of business with the
suppliers. There are various benefits to firm for the long term as there is trustful and loyal
business environment is formed within the organisation(Swanson and Frederick, 2015). To
enhance the ethical business practice as they improve their focus on the different rules and
regulations which are designed by the organisation so that it also improves the relationship with
the authorities of the governance. Moreover, it can reduce the margin of profit and dividend of
all the shareholders due requirement of high level of investment for the ethical business
practices. Further, it is also essential for the firm to give them different services and facilities as
per the standards of the ethical aspects for the employees. So that it will increase the level of
motivation of employees and build an ethical environment within the organisation. There is
formation of organisational policies in ethical and appropriate manner so that human resource
department of Superdrug consider the rights of human in proper manner. At last the success of
the business is depend on the satisfaction level of the customer which is the most important part
of any organisation. To satisfy the customers the management of the Superdrug provides better
quality of products and services so that it will increase the opportunities of business in an
effective manner in context of organisation(Weiss, 2014).
Implication on organisation- There is adoption of ethical operation by Superdrug leads to
improve the brand image. It will amend the loyalty of customer and level of satisfaction through
the improved consideration of ethical business practice. Thus it will improve the brand loyalty
and sales among the customers. Moreover, management will focus on the laws of government
such as health act, labour law and safety of environment so that it will provide different
opportunities in the market and improve the brand image in the market. Thus, it will increase the
profit margin of the organisation and improve the capabilities of the organisation.
Stakeholder is those who invest in Superdrug Stores company. It also shares the same
interest for the success of business. Stakeholder also have hold the degree of power.
At marketplace business that have done in a manner need to follow business ethics by
making itself reputable which is a great advantage for the organization. Superdrug Stores and its
stakeholder work together by following all rules and regulation which are made by firm so that
both can achieve positive result and improvement in business.

Identification of stakeholders: employees, suppliers, customers, shareholders/owners,
competitors, government, the media, the community and Implications for businesses,
stakeholders’ expectations, conflicts of interest, level of influence of different stakeholders,
reputation and image, legislation and regulation, design and implementation of an ethical code of
conduct, profit and growth, the triple bottom line – people, planet and profit.
TASK 3
3.1
Morals are set of principles shows the right versus wrong. It contains actions, intentions and
decisions between the right and wrong actions (Stanwick and Stanwick, 2013). Corporate sector
has its own some moral responsibilities which includes in Corporate social responsibility (CSR).
Super drug PLC has moral responsibilities towards the society and the country also. The
company as a moral agent has ability to make some moral divergence and moral decisions as
multiple of persons engaged in running any company and they need to initiate some moral acts
through the company as their corporate social responsibility. Moral agent is the person or can be
organisation who is competent to make ethical and moral decisions. There are many acts of the
Super Drug PLC which affects the society, country or can world also. So the company needs to
be responsible towards its moral liabilities. The Super Drug PLC act as moral agent due to some
reasons:
 Decision Effects- Activities of company affects the people, society, country and
sometimes world. So company acts and takes decisions in such a way that there is no
adverse affects arise on others.
 Power of actions- As every company has its own entity and it acts according to their
plans and policies to achieve their desire goals. So they have somewhere collective power
and it also has the responsibility to make ethical decisions. For instance they can choose
suppliers based on their environmentally bearable practices or based on the economical
possible price (Ciulla, 2013).
 Responsibility- The company runs because of its management and the responsibilities of
the company usually done by top management of the company. The Super Drug PLC has
moral responsibility and so it works accordingly.

 Essence – the actions of Super Drug PLC affects its viability as this company selects
environment friendly suppliers so by this act company is playing role of moral agent as it
is concerned for the environment.
 Legality – As the behaviour of the organisation control by the government regulations
and this also protects the public from unethical practices. Super Drug PLC complied with
all the legality which are applicable on it and this is the act of morality as this company is
complying with all laws and provisions applicable on it.
The Super Drug PLC is well enough in playing role of moral agent and this is setting the
example of moral agent for other companies in the corporate sector (Audi, 2012).
Process Description
Create a feeling of inclusion Superdrug need to built on top-down
communication from management and to
create an friendly atmosphere of inclusion
across all levels, making sure that everyone has
a voice and that their voices are heard.
Appreciate Their Efforts Yes, people get paid for work but good
employees don't work at Superdrug just for
money. Greater level of satisfaction than
simply financial stability.
Influence through context Leaders define the standard at every level by
providing people freedom to act and innovate,
producing proactive and developing leadership
employees, giving them a competitive edge.
Reward Self-Improvement Budget dollars and time toward management
and personal development training. Help
employees set a plan for growth and reward
them as they advance
Clearly Define Roles Need to give proper training to employees if
they don't know about role then what they are
supposed to do can't do it very well.

3.2
Employee involvement is a system practised by the companies which gives their
employees interest in the decisions which affects their job, whereas employee empowerment is
structure of the corporate allows the non-managerial employees to make sovereign decisions.
Each of them is a different practices and mutually exclusive with each other. Though w can see
the benefits of them similar. The main benefits are given below:-
 generates healthier relationship between co-workers – employee empowerment vastly
framed to provide each employee autonomy. It forms better terms between employees
and with their seniors or managers, as employee with more independence tend to work
more efficiently and qualitatively in Super Drug PLC and this has formed the healthier
relationship between the workers of the company (DesJardins and McCall, 2014.).
 increases the productivity – as employees of the company are assets of the company and
they play huge role in its running so the concerned drug company initiated this which
increased the productivity of the company.
 Improved Morale – involving employees in making of decisions and empowering
employees to be more autonomous highly improves morale Super Drug PLC has
improved its morale in the company by adopting this policy of involvement and
empowerment of employees.
 Innovation – employee involvement or empowerment both helps in innovation as every
employee has interest in company and its growth, sustainability offers maximum ideas
ans also instant problem solving solutions whenever there any problem arise. The Super
Drug PLC also achieved to its set goals. This has made the this company successful and
its working smooth.
This concerned company adopted this policy of involvement and empowerment of employees of
the organisation and this lead the development in the workings and the environment of the
company also. The Super Drug PLC has opted various mechanism to develop employee
involvement now direct participation of staff is added and their thoughts and ideas use to taken in
proper way and seriously (Giacalone, and Promislo, 2013). This has developed the workings of
super drug PLC now instant decisions are made by management with the help of employees,

instantly problems solved by them also. And this has brought the change in the environment of
the company.
Superdrug Stores can achieve employee involvement and empowerment by the following ways
the HR department of Superdrug Store has adopted strategy for making any improvement in
emplloyee skil which result in trust of emplloyee in different department of comapany. And it
also help in better engage in the operation of firm. This engagement in company help in
understanding the role and responsibilities of workers and they also feel more related with
company action. On the other hand Superdrug Stores can also engage with its employee from the
starting of job. For example, Superdrug Stores has started induction program for hiring new
employee and also supported organization for the development of employee.
TASK 4
4.1
In the complex global business environment, there are several issues which every
organisation face like some kind of dilemmas while carrying their business activities. These
types of dilemma affects the entity and it employees as well. The Superdrug PLC have
responsibility to develop code of conducts, ethical norms, etc. which should be strictly
implemented by organisation and followed by the employees with full enthusiasm. These ethical
issues cover a variety of issues such as employee pay rates and discouraging harassment in the
workplace (Jennings, 2014). Companies choosing to confront these ethical dilemmas may earn
the praise or ire of consumers depending on the policies these companies adopt.
Ethics are prescribed or accepted as code of conduct. Ethical issues comprises of set of
moral and values which are needed to be addressed while carrying out business activities.
Business operate in society that is structured around moral values. Therefore, when conducting
its operations, Super Drug PLC has certain responsibilities which are to provide the society with
quality goods and services that will improve the people’s living standards (Rawwas, Arjoon and
Sidani, 2013).
There are some fundamental ethical issues which are discussed here as follows:
Fundamental Issues:

Th integrity and trust are the essential ethical issues which business entity should focus
on. A basic understanding of integrity includes the idea of conducting your business affairs with
true dignity, honesty and a commitment to treating every customers fairly. When there is a
paradigm perceived in a customer's point of view that a company is carrying out some an
unwavering commitment to ethical business practices, a high level of trust can develop between
the business and the people it seeks to serve. A relationship of trust between you and your
customers may be a key determinate to your company's success.
Compliance and Governance Issues:
Entities are obliged to comply wholly and solely with environmental laws, federal laws
and state safety regulations, fiscal and monetary policy reporting statutes and all applicable civil
laws.
Diversity Issues:
The world is a rich and diverse place full of interesting cultures and people, who should
be treated with respect and from whom there is a great deal to learn. An ethical response to
diversity begins with recruiting a diverse workforce, enforces equal opportunity in all training
programs and is fulfilled when every employee is able to enjoy a respectful workplace
environment that values their contributions. Maximizing the value of each employees'
contribution is a key element in your business's success (Agle and et. al., 2008).
Decision-Making Issues:
Ethical decision making process should centre on protecting the rights of employees and
customers. It helps in getting assurance that all business operations should be performed in
ethical and fair manner and just, protecting the common good and making sure individual values
and beliefs of workers should remain protected.
There are some ethical issue affecting Superdrug company is that employee stated that
Katti price perfume is pulled from superdrug shelves because of ethical reason. It has been
observes that Indian worker claim that they were making bottles and paid less than the minimum
wage. Animal testing policy also become a ethical issues which affect the company (Animal
testing, 2015).
4.2
Aiming to create a strong employer-employee relationship within your organization is
commendable. Many positive results arise when employers and their workers respect and trust

each other. But getting to the point of reciprocal trust and respect can be challenging for many
companies. Some businesses fear giving their employees too much buy-in or power. Other
organizations don’t realize that there are several actions they can take to make their workplace
run smoother (Robertson, Voegtlin and Maak, 2016).
Communicate Openly:
Good communication between an employer and its employees is imperative for building
a positive workplace culture. As an employer, don’t hide important information from your staff
or only grant the information to a select group of workers. Being aware of how the company is
performing and what projects are getting started help employees see how their role fits into the
organization; it also makes them more likely to respect and trust their company.
Consistent Feedback:
In order to improve their work performance, an employee must receive feedback, both
positive and critical. Employees find it frustrating when their work has been changed or a project
isn’t approved but receive no feedback as to why these actions have happened. Help your
employees grow by offering them frequent feedback on their work. .(Weiss, 2014).
For improving relationship with employee it is necessary for organization to provide fair
wages to its employee and provide then flexible working hour. Employee must be satisfied with
wages system of Super drug. Further, company need to provide safe and healthy environment to
its employee so that they can work effectively and efficiently. Along with this, for meeting
objective of company it is necessary that company can make product and services which are like
by its employee.
4.3
A code of conduct is set of principles and practice that a business have to frame and
implement for performing ethically in business environment (Ip, 2009). These provide a relevant
path to organisation as well as its employees deriving the aim and purpose to live by. A code of
business ethics usually doesn't stand alone, it works in conjunction with a company's mission
statement and more specific policies about conduct to give employees, partners, vendors, and
outsiders an idea of what the company stands for and how it's members should conduct
themselves.
Superdrug PLC should have written its code of conducts. This code of ethics that entity
designs helps organisation to communicate philosophy to employee, vendor, customers, clients

and public. Because of a growing focus on business ethics over the last decade, according to
Ethics Web, many customers now actively seek out firms that promise to do business in an
honest and ethical manner. Writing code of conduct is one of the most crucial job for entity to
perform because keeping everyone in sighted whose interest relates with business enterprise
doesn't an easy task to perform. Using those documents as a guide while framing a code of
conduct for your entity some formal points are needed to be kept in sighted (Stedham,
Yamamura and Beekun, 2007). Those are as follows:
Review sample codes of ethics that companies in a similar business use. Read those
documents carefully, and look for information which entity can apply to its business.
Review other documents related to business, including the firm's mission statement
and any specific policies new hires receive as part of their orientation. These documents can
include the Internet and phone usage policies. Review documents that address the conduct
standards which firm has established.
Think about the ethical dilemmas that are faced by every organisation face as its
competitors also. These ethical issues vary by industry, and it is important to directly address
them in the company's code of ethics.
Solicit input from employees when organisation can create the code of ethics. Many
companies make the mistake of leaving workers out of the loop, but the front-line workers
confront ethical dilemmas frequently. Ask employees for specific examples of situations that
make them feel uneasy, and incorporate those ideas into the code of ethics.(Ciulla, 2013).
There are some ethical code that are as follows:
 Honesty; Superdrug employee must be honest and trustful at the time of dealing with
customer. They should not mislead or harm for selling its products
 Integrity; Superdrug employee should not sacrifice their trust for the expediency and
unscrupulous. They need to carry out all activity fairly without harming anyone.
 Loyalty; employee of Superdrug should be loyal and they should not disclose the
information for their own personal advantage.
 Fairness; company need to sale product and services at fair price it customer.
 Respect for other: in an organization employee should respect each other and not hurt
belief of anyone

 Promise keeping: Ethical is trustworthy and it is necessary for firm that if it makes any
promise then it should not break it.
 Concern for other: it is necessary for super-drug company to make sure that it behave
kindly with other and show caring nature.

M1  Virtual ethics- It has been identified that this approach emphasizes the rules and duties
which helps in consequences the actions of the organisation. It concentrates on the key
elements of ethics and characteristics rather than different policies of ethics so at the time
of changes this type of theory easily acceptable.

 Kant theory- This approach is not based on the consequences by the rightness and
rightness of the actions. As they have to focus on duties because this approach supports
the moral and deontological approach(Hartman, DesJardins and MacDonald, 2014).
M2
There are some ethical issue which can impact the organization is as follows
Employee in organization need to treat fairly and provide them working environment. Further it
can also give promotion to employee so that they get motivated toward the work. Along with this
it need to make sure that employee are provided training facility so that it can work hard and
increase productivity of organization.
M3
For strong relationship it is necessary to provide employee feedback so that is can work
more effectively by improving their work. Company can monitor performance of employee and
set up monthly or weekly meetings to check in with them about their progress and what goals
they want to accomplish. When you take these steps, you’ll see your employees more engaged
with their work
D1
In an absolute ethic there is one truth and code of conduct which people belief and people
aware of it. While in relative ethics it is based on fact the there is only one single morale. Further
morale and idea of human being is different from form other people.
D2
The objective and goal of organization is related with business ethics Innovation and research- There is one of the key objectives of the Superdrug is to
expand the business opportunities with the help of research and innovation. There
requirement of permission of government in order to develop new technology regarding
the speed of network of the company(Stanwick and Stanwick, 2013). As it is seen that the
rules and policies of the government also impact on the objectives. It can influenced the
culture and structure of the organisation with respect to this objective.
 Sale growth- To increase the sales is the main objective of any organisation and in order
to expand the branches of their as there are so many other organisation which are
competing with their business. As the stated organisation have to offer different products

to ensure the stability of their customer. Thus, there is requirement of maintain the needs
and desire of the customers and fulfil it as there is strived market competition.
D3
Using those documents as a guide while framing a code of conduct for your entity some
formal points are needed to be kept in sighted
Assign an individual in company to be responsible for compiling the code of ethics.
Empower that person with the resources she needs, including the flexibility to communicate
openly and frankly with front-line workers and others within the company (Brand, 2009). Allow
her to solicit feedback from both the management team and the workers. Although the chief
executive officer, along with the legal team, is ultimately responsible for the content of the code
of ethics, assigning a member of the management team to draft the document creates a single
point of contact for everyone in the organization.
Ask company's attorney to review the proposed code of ethics before putting it in
force. Ask the attorney for feedback regarding any necessary changes to the document
CONCLUSION
Business ethics are moral principles that guide the way a business behaves. These
principles that determines an individual's actions also apply to business as these codes also
applies to employees as well. In the above carried out research about Superdrug PLC, it shows
that a business should also follow relevant codes of practice that cover its sector. Many
companies have created voluntary codes of practice that regulate practices in their industrial
sector. These are often drawn up in consultation with governments, employees, local
communities and other stakeholders.

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