SWOT Analysis of ANZ Banking Group

RUNNING Head: SWOT Analysis 1
SWOT Analysis

SWOT Analysis 2
This report reflects the strength, weakness, opportunity and threats of Australian and
New Zealand Banking group. It is the fourth largest bank by market capitalisation in
Australia.
Strength
Financial projection of company
Australian and New Zealand Banking group has been maintaining AUD 21.07 billion
amount of total revenue. Furthermore, average 15% increment in done by company since last
four years in its overall total turnover (Lusardi & Mitchelli, 2007).
Market capitalization
It is evaluated that currency share price of company is traded at AUD $ 29.9 which is
30% more as compared to its face value. This level of premium in its share price has been
observed due to its high brand image in market.
Weakness
High level of traits and penalties
Company has been facing problems of high amount of penalties due to its non-
compliance of banking and financial rules and regulation. Company has to deposit standard
amount with the central bank which increases its overall cost of capital.
Market size
There are several rivals in the market such as Commonwealth Bank, Westpac
Banking Corporation and National Australia Bank who have covered high market share. In
addition to this, ANZ needs to make diversification in its business.