PESTLE Analysis of Coca cola company

REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
External environment ......................................................................................................................1
1.1 PESTLE Analysis of Coca cola company ............................................................................1
1.2 PESTLE analysis of Pepsi company.....................................................................................2
2.1Porter's five force analysis of Coca cola................................................................................3
2.2 Porter's five force analysis of Pepsi .....................................................................................4
Organisational structure...................................................................................................................5
Organisational structure of Coca cola.........................................................................................5
Organisational structure of Pepsi................................................................................................5
Organisational Performance.............................................................................................................5
SWOT analysis of Coca cola......................................................................................................5
SWOT analysis of Pepsi .............................................................................................................6
Five performance measures applied by Coca cola......................................................................7
Five performance reassumes applied by Pepsi ...........................................................................7

CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
This report is based on tow companies which are Coca Cola and Pepsi, these both
produce soft drinks in market. Coca cola is carbonated soft drink manufacturing company.
Originally it is intended as patent medicine. The current formula of Coca cola remains a trade
secret. Coca cola company produce a variant of products such as diet coke, coca cola zero sugar,
and also provide the drinks in different flavours like mango, cherry, vanilla and many more. And
it have different products like RT cola, afri cola, postobon, Inka kola, and etc. The revenue of
coca cola in the year of 2018 was £28.45 billion and net income of company in 2018 was £5.74
billion. On the other hand Pepsi is also carbonated soft drink manufactured by Pepsi.
Reason for choosing thee company is their strong brand image in the market and
financial condition of the company. Another reason of choosing these companies is to its status
and facility that they provide to their customers via offering different offers in the market.
External environment
External environment is that which is everything outside the company that affect the
organisation as whole and may create problem in operating in new country and influence its
decision making process as well.
1.1 PESTLE Analysis of Coca cola company
Political Factors
 Political condition specially in foreign market such as civil conflicts, governmental
changes affect the company.
 Changes in non alcoholic business era like competitive products and pricing policy
pressures the company to earn share in sales in worldwide market compared to rivals
(Asiedu, 2016).
Economical factors
 Staggering declines in soda consumption in market may hurt t he coca cola sales.
 Economic crisis affect the Coca cola and its sales. As in 2017 coca cola announced a
number of factory closures across he world in a bid to refine its supply chain.
Social factors
 As per the demand of the customers and and nature of the peoples coca cola produce its
zero sugar drinks and diet cola for the heath care of them.
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