Technological Innovation of Driverless Cars in Audi : Assignment

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Added on 2020-09-03

Technological Innovation of Driverless Cars in Audi : Assignment

Added on 2020-09-03

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Technological Innovation of Driverless Cars in Audi : Assignment_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

Technological Innovation of Driverless Cars in Audi : Assignment_2

INTRODUCTIONInformation technology abbreviated as IT is defined to be use of computers, storage andinfrastructure to create and process the information in form of electric data (Bradshaw-Martin,and Easton, 2014). This is used in context of business organisation to improve quality andquantity of work being carried out at workplace. This assignment takes into consideration thetechnological innovation of driverless cars in Audi. It helps in identifying the changes which takeplace in market and in auto-mobile sector. Various aspects of technology in the form of pricing,features, functions and speed will be carried out in this report as well. MAIN BODYInnovation is referred as a concept which aims to either create a new product or evolvethe existing line-up. The concept of innovation has been embedded in technology which hasassisted in evolving it on a regular basis. It undertakes the research so that design andfunctionality of existing products can be improved and new knowledge is generated. It hasbecome essential for the organisation to undertake innovation so that their efforts in market canbe prolonged and competitive advantage can be availed by an institution.One such innovation in the business world is Driverless Cars. It is defined to be vehiclewhich can operate without assistance or intervention of human beings. The other names whichare given to driverless cars are automated, robotic or autonomous vehicle. The majororganisations such as Toyota, Audi and Ford have been identified testing this concept ofdriverless cars in the country. It undertakes help from software and reaches to its destination.This assignment will focus on the automated cars which are being initiated by Audi. Thisorganisation has redefined its offering A7 and A8 into robotic cars and have been introduced inthe market (AUDI'S NEW A8 SHOWS HOW ROBOCARS CAN WORK WITH HUMANS, 2017).These efforts are carried out to ensure that customers are offered with future oriented productsand services. Parent organisation for this car-maker is Volkswagen group which has formed aseparate department to inculcate technology in cars. This is carried out due to inclination ofpeople towards the technology. It has formed new subsidiary which looks after the formulationof intelligent cars for complete Volkswagen group. The prime reasons for same is that there is ahuge potential in robotics cars for future that can act as a major source in providing competitiveedge to the corporation. 1

Technological Innovation of Driverless Cars in Audi : Assignment_3

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Technological Innovation of Driverless Cars in Audi : Assignment