Strategical Issues and Competitive Advantages - Report

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Added on 2020-06-06

Strategical Issues and Competitive Advantages - Report

Added on 2020-06-06

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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Overview of H&M......................................................................................................................11.Strategic Issues H&M facing and why they arise....................................................................12 key capabilities of H&M that give the company as competitive advantages...........................33 Suggestions improvements for strategic issues........................................................................7REFERENCES................................................................................................................................9

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INTRODUCTIONA Swedish multinational clothing – retail company dealing with fashion and clothingswith men, women, teenagers and children known for Hennes & Mauritz or H&M. It is one of theleading companies with the brand, also has its unique identity which drives consumers to dresscomplete in sustainable way. I n addition to this, key capabilities and key factors that give H&Mits advantage and improvements that are made in issues are justified. Sales of H&M in 2017 ishigh that is 231.771 as compared to last few years. It clearly shows that customers of thecompany are increasing yearlyMAIN BODYOverview of H&MFashion and interior related clothings are manufactured by H&M for men, women,teenagers and children. Not only limited to stores, they also provide the consumers with facilitiesof online shopping, and stores that are located worldwide as it is a multi national company. Over4500 store operated in almost 62 countries (Muñoz and et.al., 2012). Also, it is the second largestretailers of clothing facing certain strategical issues and competitive advantages andimprovements to strategies are discussed in this report.Three strategic issues 1.Unclear and inaccessible strategy- the strategy in the firm is need to be implementedeffective and it is need to be clear so that each person can have idea about the plan andaction to the enterprise.2.Poor communication channels and strategy- The communication plays the vital role inorder to perform the business function effectively. In this it can be said that no matterhow well the strategy is but firm need to communicate to all the employees to the firm. 3.Failure to corporate and interest of the all parties into the strategy- The strategic plan isneed to be directed to the employees in the effectively manner and it is need tocoordinated well so that firm can able to perform its function with the all employees ofthe firm. 1

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Figure 1H&MFigure 2 Comparative analysis of key figures2

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