Aspects of Chop- Chomp Ltd - Report

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
SEMINAR 1.....................................................................................................................................1
SEMINAR 2.....................................................................................................................................2
Review of business opportunity.............................................................................................2
Sensitivity Analysis:...............................................................................................................4
Additional consideration:.......................................................................................................4
SEMINAR 3.....................................................................................................................................5
Historical financial analysis...................................................................................................5
SEMINAR 4.....................................................................................................................................6
Future profitability and current valuation analysis.................................................................6
Valuation analysis..................................................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In context to determine crucial aspects of “Chop- Chomp Ltd”, it is necessary to make
proper evaluation of their regular business. As it has been found that this particular company is
operating in online meal-kit-style subscription business which is entirely focuses on meat
marinades, spices and inventories. The primary objective is to enhance creatively to home
cooking between all busy householders. In order to make proper analysis about overall
performance of an organisation it is necessary to make proper swot analysis of their overall
performance and growth position. According to the market research information, this particular
company is developing a positive aligned with this trend (World Health Organization, 2013).
They are started their operations in 2010, whereas their trademark and brand registration
are protected as Trademark Act of 1994. They have decided to expand their operation into
producing as on monthly Taste box subscription products which is related with various fresh and
non-fresh ingredients. There overall business is regulated in capturing wide market, as they are
regulating in presently in UK. Apart from this, product is sources from all over the world. Some
part from Mexico with total of 30% and in South Africa with 40%. The company negotiated
about 60 days’ credit terms with maximum suppliers during the time of expansion in 2013.
SEMINAR 1
Strengths Weaknesses
The major positive point collected in
respect to this company is their dedication
toward home cooking services.
Another important part of the company is
that they do package their hand selected
choice of international goods in branded
packaging.
There business is started with producing gift
boxes which are hampers their overall product
sold to consumers are not available to high
street.
Opportunities Threats
There overall success is increase through
their expansion of business. The niche
operations of recipe boxes and their
subscription have promoted various major
players such as TESCO and other
The major issues they are facing are associated
with online market which is dominating
through store based players such as Hello Fresh
and Naked wines.
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companies.
SEMINAR 2
Review of business opportunity
Under this particular analysis, certain essential aspects related with current position of
Chop and Chomp Company is mentioned. It is necessary to make proper evaluation of all
necessary data which are helpful in order to detect their overall cost of financing. This will assist
an organisation to manage their overall growth and performance during the time. The company
have been offer or supplies spices and marinades to small chain of 13 restaurants from which 8
are located in central London and 5 are situated in North London. According to these particular
opportunities they would make impacts on overall financial year of 2018.
It has been found that company is providing products in huge amount with included value
component of subscription business in respect of their presentation and their recipe cards. In
accordance to profit margin which would be significantly minimum than their existing
subscription business. While it would be continue supplies under a 3 year contract and
distribution costs that is very low (Yancy and et. al., 2013). It has been advice by various
restaurants to make promotion of their upcoming sales. In present time, total of 80% of their
earning is being generated by subscriptions box business with proper balance in next coming
time from ad-hoc sales of their overall products which would consists of butches and farm shops
and one-off gift boxes.
Calculation of loan repayments: In case of investment appraisal the costs of capital will
be taken in to account ass the financing structure and be adjusted for the loan. Henceforth, the
initial process can often be helpful for business to get proper financing it require and can afford
it. Thus, positive opportunities are that which get the money a company can invest.
Consideration of depreciation plan for their vehicle is not account as part of investment
appraisal. As it is said to be non-cash movement and can be more effectively use as decision
making process in some business.
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