Report on Target Market of a Leading Brand Myer

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Added on 2020-02-24

Report on Target Market of a Leading Brand Myer

Added on 2020-02-24

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Running head: MARKETING STRATEGIESMyer’s Marketing mix

MARKETING STRATEGIES2Executive SummaryMarketing mix is an appropriate combination of the 4 P’s of marketing. In this report light hasbeen shed upon the target market of a leading brand in retail names as Myer. Myer hasmaintained its brand’s name amongst the major leading brands in the Australian competitiveretail market. This company is catering to the requirements of millions of affluent and high aswell as middle income group of people. With the help efficient target marketing it has been a successful brand in meeting the needs ofdemographic, geographic, psychological and behavioral segments of its market. Taking intoaccount the changing needs of its customers Myer has recognized the potential which can betapped for increasing its market share globally.

MARKETING STRATEGIES3Table of ContentsIntroduction......................................................................................................................................4Marketing Mix.................................................................................................................................4Product.........................................................................................................................................4Price.............................................................................................................................................5Place.............................................................................................................................................5Promotion.....................................................................................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................7

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