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Report On TESCO Plc & Cadbury : Branding & Relationship Marketing

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Added on  2020-02-03

Report On TESCO Plc & Cadbury : Branding & Relationship Marketing

   Added on 2020-02-03

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UniversityINTRODUCTION TO MKByDateNameLecture’s Name
Report On TESCO Plc & Cadbury : Branding & Relationship Marketing_1
INTRODUCTION TO MKTable of ContentsTask 1..........................................................................................................................................................3Describe how marketing techniques such as growth strategies (Ansoff’s Matrix); survival strategies; branding and relationship marketing are used to market products in the two selected organisations...........3Describe with suitable examples the limitations and constraints of marketing with reference to legal requirements................................................................................................................................................3Task 2..........................................................................................................................................................4Describe how one of the selected organisations uses marketing research such as qualitative; quantitative; primary internal/external research; and secondary internal/ external research to contribute to the development of its marketing plans.............................................................................................................4Describe how the same organisation mentioned above, utilises data and information collected through marketing research for marketing planning.................................................................................................5Limitations of marketing research methods............................................................................................6Recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans....................................................................6Task 3..........................................................................................................................................................6Explain how and why groups of customers are targeted for selected products............................................6Task 4..........................................................................................................................................................8Develop a coherent marketing mix for a new product or service.................................................................8References.................................................................................................................................................10Page 2 of 10
Report On TESCO Plc & Cadbury : Branding & Relationship Marketing_2
INTRODUCTION TO MKTask 1Describe how marketing techniques such as growth strategies (Ansoff’s Matrix); survival strategies; branding and relationship marketing are used to market products in the two selected organisationsTescoplc is a public limited sector which is ruling retailer industry of the UK. With the help of Ansoff’s Matrix, Tesco can implement survival strategies such as low price strategy and discountstrategy. Besides that, Cadbury is a private limited company which has a great brand value and good relationship with the customers. In addition, Cadbury can increase their productivity by the help of Ansoff’s Matrix analysis. In addition, Ansoff’sMatrix includes four parts such as follows:Market development: this factor related with new productdimension. Market penetration: this factor secures dominance ofgrowth market.Diversification: Diversification is marketing strategy which makes a right balance between risk and reward.Product development: this factor includes insights of the customers, research and innovation.With the help of this business model, both Cadbury and Tesco can implement effective sustainability strategy for long term growth and success(Westwood, 2010). Page 3 of 10
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