Report on The Logistics Organisation Ltd.

This report provides an analysis of The Logistics Organisation Ltd., including tools to audit the business environment and management practices to enhance employee performance.

Report on The Logistics
Organisation Ltd.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Appropriate tool to audit and analyse the business environment.....................................3
1.2 Management Practices to enhance employee performance..............................................6
TASK 2............................................................................................................................................6
2.1 Personal development expected to achieve from work environment in which individual is
placed......................................................................................................................................6
2.2 Professional development expected to achieve from work environment in which
individual is placed.................................................................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATIONS.................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The present project is based upon The Logistics Organisation LTD. which is a renowned
parcel delivery organization which operates as a contractor for Amazon in London as well as
South East of England. It began its operations in the year 2015 and is headquartered at England.
The report comprises of tools to audit business environment, management practices exerting
influence on staff output. Also, it consists of personal as well as professional development
expectations of an individual working within a company from the workplace.
MAIN BODY
TASK 1
1.1 Appropriate tool to audit and analyse the business environment
Business environment can be referred to as the accumulation of internal as well as
external factors that have the capability to exert influence over the operations of a company.
Such factors comprise of employees, customers, rivals, management, CSR, culture, ethics,
suppliers, technology and many more. These tend to make the business environment in which an
entity operates dynamic as well as extensively competitive. Looking upon this, it becomes
important for an enterprise to constantly examine the environment in which it operates. This
helps in identification of market opportunities as well as threats. On the basis of these, a
company carries out its strategic planning. This implies the development of suitable and effective
corporate strategies that can provide assistance to the enterprise in combating the external and
internal business threats. This enables a firm to ensure its sustainability for long course of time
and provides it with the capacity to resist the extensive level of rivalry prevailing at market
place. In this regard, The Logistics Organization LTD is a parcel company that carries out its
operations within the confines of England and London. It is significant for the management of
this firm to scan the business environment at regular intervals to devise effective strategies.
Realizing this, the management of this entity is making use of some tools to audit as well as
analyze the environment in which it operates.
SWOT Analysis
This is an analytical framework that is used by an organisation with a view to carry out
the internal analysis. This helps in determining the internal aspects of an entity and thereby

classifying them as strength, weakness, opportunity or threat. The SWOT analysis of The
Logistics Organisation LTD. is presented as follows:-
Strength Weaknesses
 The most prominent strength of this
entity is the networking that it has
developed within a time span of less
than 15 years.
 Over the course of years, this has
become a renowned courier company
within England and London which has
extensive goodwill.
 This enterprise has adequate amount of
financial resources at all times.
 This entity is affected by ineffective
financial planning which makes it lack
behind some of the top notch
organisations within logistics sector.
Opportunity Threat
 The entity can enhance its reach by
gaining access into new markets and
thereby expanding its customer base.
 The extensive flow of cash within the
entity tends to provide opportunity to
entity to invest in technological trends.
 The biggest threat for The Logistics
Organisation LTD. at present is the
presence of a large number of rival
firms at market place such as FedEx,
UPS, CN, Union Pacific, McLane
Company etc.
PESTLE Analysis
This is one of the most widely used frameworks which provide assistance to an enterprise
in analysing the trends prevailing in external environment that can be leveraged by a firm to
attain competitive edge at market place. The Logistics Organisation Ltd. is operating its activities
within London and South East of England and both the locations to pertain to Europe. Thus,
PESTLE analysis of the respective firm is done in context of Europe. The factors pertaining to
this framework are described as follows:-
Political: The political state of Europe tends to provide opportunity to The Logistics
Organisation Ltd. in relation to expansion in other locations belonging to this continent. BREXIT

is a factor that needs to be taken into consideration by the respective firm if it intends to offer its
services within the confines of United Kingdom.
Economical: Europe is economically strong and thus it provides opportunity to The
Logistics Organisation Ltd. to avail advantage of the excellent infrastructural, transportation and
logistics facilities available within this continent. However, the huge extent of corruption
prevailing in countries such as United Kingdom need to be borne in mind by this entity while
considering the option of expanding its services in this nation.
Social: Europe is a continent having a population of 74.14 cores as of 2016. This tends to
create demand for the courier services provided by The Logistics Organisation Ltd. Thus, the
respective firm can avail the opportunity of reaching out to people in appealing locations within
Europe other than London and South East of England whereby it already offers its services.
Technological: The constant advancements taking place in technologies tend to provide
opportunity to The Logistics Organisation Ltd. The firm can make use of the latest technological
trends such as drone delivery and cognitive computing to provide its services to people in an
appealing manner. This will assist the entity in gaining the attention of people and thereby
enhancing its revenues.
Legal: It is essential for each and every business entity to operate within the confines of
law. In this regard, being a renowned courier company, the management of The Logistics
Organisation Ltd. ensures that it does not get engaged in any of the illegal or unethical practices
that can pose harm to its reputation within Europe, especially London and England. Further, it
complies with the provisions of Employment Act 1996, Equality Act 2010 and so on to ensure
long term sustainability in market.
Environmental: The Logistics Organisation Ltd. carries out its operations in a manner
that does not pose harm to environment or society at large. Further, the entity believes in
investing in CSR activities to contribute significantly towards welfare of society and preservation
of nature.
Porter Five Forces
Porters five force Model is an effective framework mainly used by business associations
to analyze their own industry. It also creates awareness amidst them about competitiveness and
its associated threat which could affect the respective company. In context of The Logistics
Organization LTD. manager of this company has used this framework for developing their own

knowledge on the industry so that they can further take effective measure towards the same.
Explanation of each force is described below:
Bargaining Power of Buyer (Low): Influence of this power is low as customers do not
have any option to bargain with The Logistics Organization LTD. related to courier charges. This
is because, charges of Courier Company are non negotiable according to the distance. Therefore,
their influence is low.
Bargaining Power of Supplier (High): Supplier for The Logistics Organization LTD.
are transporters. It can be said that their power is relatively high because they can raise their
charges anytime according to the market situation. This could raise expenses of courier company
too as they do not have any alternative towards it.
Competitive rivalry (Moderate to high): Competition within the industry is basically
seen as moderate to high because industry has numerous of market leaders like UPS, FedEx,
Parcelforce, Royal mail etc. which offers almost similar services like The Logistics Organization
LTD. Therefore there are probable chances that customers might move to any of these
companies as per the situations.
Threat of substitutes (High): According to higher number of competitors, it can be said
that substitute’s effect is also high because these companies can introduce any of substitute
product for influencing interest of customers towards them. This ultimately increases threat of
substitute for The Logistics Organization LTD.
Threat of new entrant (High): Requirement of capital investment for new entrant within
the courier industry is very nominal. This simply means that business persons can easily enter
into the respective industry and increase competition for The Logistics Organization LTD.
1.2 Management Practices to enhance employee performance
Management practices are important for company to inflate the motivation level of
employees and thus have a direct influence on staff performance. In this regard, certain
management practices that positively impact over the output delivered by personnel within The
Logistics Organisation Ltd. are explained as follows:- Training & Development: The Logistics Organisation Ltd. focuses on organising regular
training sessions for staff members so as to equip them with required skills and
competence. This instills a sense of empowerment within employees and they deliver
their best performance for making the entity reach to the top.

 Performance Measurement: Within the confines of The Logistics Organisation Ltd.,
target is devised by the manager and communicated to employees. It is then evaluated as
to how many employees have actually met the goal. This encourages the staff to give an
effective performance so as to get rewarded and recognized in front of other employees.
 Reward Management: The Logistics Organisation Ltd. focuses on performance
evaluation to recognize and reward the deserving employees in front of others. This
encourages the employees who are given recognition and also those who are not to
enhance their performance and avail it the next time.
TASK 2
2.1 Personal development expected to achieve from work environment in which individual is
placed
Every individual who joins job in any company has intent to undergo personal
development at the workplace as this will provide them with the assistance to get elevated in
same or any other field of work. Personal development paves the way for overall growth of an
individual from a learner of beginner in a company to a knowledgeable and mature person
having adequate knowledge of company and its affairs. In this regard, in case I join The
Logistics Organisation LTD at managerial position within HR team, I will be exposed to a
number of opportunities which would provide aid to me in growing up as an individual. This is
the initial phase of my career and this company can change my professional life in the best
direction. I see an amazing growth of myself in future context and I would like to continue
working in the confines of this organization for a long period of time as this is one of the most
prosperous and developing industries. Thus, the major skills that I expect to learn from this
company are mentioned as follows:-
 Communication Skills: While working in The Logistics Organisation LTD I will
develop my verbal as well as writing skills. Communication is one of the most important
skills that are needed to survive in this dynamic as well as hyper competitive corporate
era. If I join this company as a human resource manager, I need to have a good
communication skill to have a good communication with the employees or management.
The company might have many branches that too in different countries and to maintain
the balance of the office communication skill would be a key factor.

 Professional demeanor: Different fields need different kinds of behaviors and because
of this job, I will be able to devise a better personal as well as professional behavior.
Understanding both personal and professional roles are important for me and this
organization will help me to bring the best out of me. This will increase my self-
confidence and I'll be able to become a better person personally as well as professionally.
 Presentation skills: After getting this job I'll be able to present myself in a better way.
Once I improve my communication skill, behavior and learn other skills, it would be easy
for me to present myself. For the human resource manager, presentation is of immense
significance as they can justify their actions and tasks in a proper way through
exploitation of this skill in an effective manner. I'll have a to set a standard for myself in
this organization and my presentation will show my personal and professional ability of
doing work so I'll have to present myself in a better way to undergo continuous
professional development.
2.2 Professional development expected to achieve from work environment in which individual is
placed
Employment within any organisation consists of a number of challenges for the
employees working within it. In this regard, professional development of an individual takes
place only when one has the potential as well as will to leverage their skill set and competencies
in the right direction so that their professional personality as well as organisation develops as a
whole. A number of challenges would pave my way of being a HR manager within The Logistics
Organisation LTD. Amidst all of the challenges, it is significant for me to undergo continuous
learning as well as professional development to ensure that none of the challenges act as a
constraint for me. In this regard, some of the skills and attributes that I expect to develop as a
part of my professional development within The Logistics Organisation LTD are explained as
follows:-
 Decision Making: This is regarded to be one of the most crucial skills for an individual
while at workplace, especially when one is designated as the HR manager. Thus, I expect
that The Logistics Organisation LTD would provide me with the opportunities to develop
this skill of mine. In this regard, this skill is regarded to be essentially important for HR
manager as they are the ones who are responsible for stipulating the code of conduct and
ensuring that all the employees abide by the regulations laid down therein. I would take

decisions that will ensure the reduction of gap and development of healthy relations
between management and staff members. Further, I would seek to ensure that my
decisions lead to the growth of The Logistics Organisation LTD at market place by
making the employees feel empowered and motivated at all times.
 Collaborative Working: This is yet another important professional skill that needs to be
possessed by an individual working within an organization. Being a HR manager, I
would expect that the workplace environment instills this skill within me so that I can
develop healthy relations with management as well as employees, thereby acting as a
mediator who bridges the gap between both of them. With the help of this skill, I would
even be able to make other people understand the importance of collaborative working
through the stipulation of effective corporate code of conduct as well as policies.
CONCLUSION
Constantly reviewing and analysing the business environment for conducting audit is
essential for a firm so as to determine the probable opportunities as well as threats. Further,
management practices such as stipulation of training and development, carrying out performance
management and giving rewards to employees are of key importance within a firm as they help
to motivate the workforce in an effective manner. Apart from this, provision of opportunities for
personal as well as professional development at workplace is crucial for individuals so that they
can be motivated to work within the company for a long period of time.
RECOMMENDATIONS
It is recommended that the respective firm should capitalise upon its financial resources
in an effective manner by improving its financial planning and leveraging the same. As a result
of this, the organisation would be able to inflate its profits. Further, it is suggested that the
respective courier company should undertake social media marketing on platforms such as
Instagram, Snapchat, Pinterest, Google Plus to enhance its reach and create awareness among
people about its quick and high quality services. Also, the organisation holds the potential to
capitalise upon new and emerging technologies such as drones and cognitive computing to stay
aligned with latest trends in market.

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