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(solved) Tribute LTD Case Study

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Added on  2020-01-28

(solved) Tribute LTD Case Study

   Added on 2020-01-28

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Tribute LTDCase Study1
(solved) Tribute LTD Case Study_1
Table of ContentsINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3TASK 2.................................................................................................................................................4TASK 3 ................................................................................................................................................5TASK 4.................................................................................................................................................5TASK 5.................................................................................................................................................6CONCLUSION....................................................................................................................................7REFERENCES.....................................................................................................................................8APPENDIX..........................................................................................................................................9Appendix 1.......................................................................................................................................9Appendix 2.......................................................................................................................................9Appendix 3.....................................................................................................................................10Appendix 4.....................................................................................................................................10Appendix 5.....................................................................................................................................102
(solved) Tribute LTD Case Study_2
INTRODUCTIONTribute Ltd. is musical company and its job is promoting work of tribute. As I am a studentof university of Roehampton who is going to be appointed for placement for Tribute ltd. JonnieJones is tribute artist of Jimi Hendrix who is famous singer, rock guitarist and song writer from1960's and died in 1970's. A tribute artist is someone who impersonate famous and usuallydecreased artist. In earlier career of Jimi Hendrix played with Islay brothers and little Richardbefore getting famous and high name and fame. Aim of the report is to analyse data relate to tributeltd and explanation of nostalgic marketing and whether internet should play important role inmarketing of Jonnie's work or not. In this report going to analyse secondary data related to seniorcitizen music market. Using CD's analyse last two year performance of Jonnie and cd's cost andbenefit analysis. In task 3 primary data are going to be analysed by field observation of differentlocation. Furthermore we are going to analyse primary data by hiring some students and fillingquestionnaire form related to Johnnie's market response for customer, what type of genre peopleprefer and their taste and preference. Ranking of preference of each age group has been analysedand their buying and listening behaviour. Statement and assumption have been analysed to as perdataTASK 1Nostalgia marketing is an effective way of branding new thing s by recalling old greatmemories using marketing (advertisement Roberts, G., 2016). It is way for brand to connect peopleas they attached with the past with memorable figures, ad campaign, tag lines and product (Pascal,V.J., and Muehling, D.D., 2002)t. No matter era revisited, this tactic enables customer to recallmemories and if it is done correctly then it creates positive brand image on customer mind. As JimiHendrix is famous singer in 1960's and 70's decade it was very popular in youngsters at that time.So people from that age likes its music now as they are older. In shorter it is very famous in oldaged people now a days and senior citizen likes it very much. Jonnie is musician and artist of tributeltd. so he follows Jimi and that's why people like him very much. Senior market is market wheremost of the people targeted by companies of senior citizens. In 2016 total uk population is 64.1million out of which 18% population is old aged i.e, 11.53 million people(Worldometers, 2017). Inuk the average disposable income per capita income for household is 26,687$ a year. So it is 21st inlist of countries and dependencies by population. So nostalgic marketing is good tactic to attractsenior citizen as it recalls old memories and time era so. For this role of internet is important.Online video streaming site like you tube, social media sites like Facebook, twitter can be a hugeplatform for Tribute Limited for nostalgic marketing. 3
(solved) Tribute LTD Case Study_3

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