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Report On TUI - Lerper's Tourism Model

   

Added on  2020-02-03

1 Pages423 Words92 Views
As per Lerper’s tourism model, there are basic five elements of the tourism operations of acompany. HUMAN ELEMENTTouristsThe individual that consumes the product that tourism organisations offer in the market Purpose of travelling: leisure, business, family, medical or academicTUI possesses 30 million such tourists that have at least once consumed its services(TUITravel Media Centre – Thomson, 2017)Traveller generating region (TGR)The place where generally tour begins and endsTourist destination region (TDR)Place where tourists visit during the tours TUI currently avails its customers, opportunity to visit around 180 regions across the globe GEOGRAPHIC ELEMENTTransit RouteThis is the route where the travel takes placeTUI uses multiple routes and travel measures such as cruise, air carrier, and motor vehicles for this purposeINDUSTRIALELEMENTIndustryComponents that generate and avail the services Incorporates common interest organisations such as Hotels, restaurants, airlines and othertransportations, local travel agencies, organisers of recreational activities such as clubs,special events, attractions (Weaver, 2012)TUI currently works in collaboration with 5 airline operations that avail 150 aircraft and14 cruise liners for transportationIt also works with around 350 hotels and 1600 travel agencies across the world INTEGRATION WITHIN THE TRAVEL AND TOURISM INDUSTRYWhile the small-scale tourism operators within the UK tourism sector undertake horizontal integration, large corporateentities such as TUI utilises the vertical integration (TUITravel Media Centre – Thomson, 2017). It helps the company tolink the services and its different agencies at different layers of the operational chain. TUI utilises different integrationstrategies for its operation as per the needs, for instance, it utilises forward vertical integration in case of travel agency asit owns its chain of travel agency while it utilises backwards vertical integration for stay and transport services. Theorganisation avails airline services via TUI Fly and for the stay, it provides 350 TUI hotels.REFERENCE LIST Weaver, D.B., (2012). Organic, incremental and induced paths to sustainable mass tourism convergence.Tourism Management,33(5), pp.1030-1037TUITravel Media Centre - Thomson. (2017).Thomson and First Choice predict travel trends for 2016 - TUITravel Media Centre - Thomson.Available at: http://press.thomson.co.uk/thomson-and-first-choice-predict-travel-trends-for-2016/ [Accessed 10 Apr. 2017]
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