This document analyzes the general trends affecting the assistant marketing manager profession and explores the skills and knowledge required for success in this field. It provides insights into the latest marketing technologies, methods for attracting consumers, personalization and customization trends, and the importance of transparency in marketing. The document also highlights the essential skills, such as communication, teamwork, creativity, time management, and planning, that an assistant marketing manager should possess. It concludes with an evaluation of a job advertisement for an assistant marketing and sales manager position in the real estate industry.