Business Environment and Key Issues in the Automobile Industry
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This report examines the key problems faced by the automobile industry, including worldwide rivalry and the impact of Brexit. It also discusses the PESTEL analysis of the industry and its effects on businesses. Challenges and reflections are also included.
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 Key Issues..............................................................................................................................3 PESTLE and two problems impacts the sub sector...............................................................4 Impact upon business.............................................................................................................6 Challenges..............................................................................................................................7 Reflection...............................................................................................................................8 CONCLUSION...............................................................................................................................8 REFERENCES................................................................................................................................9
INTRODUCTION Business environment is considered is incorporated of both external and internal factors which influences entities operations and practices. It involves several aspects like legislations, competitors, and many others(Helmand Gritsch,2014). The undertaken organisation for this report is Aston Martin which is a British manufacture firm that was established in year 1993. It deals in producing luxury sports car as well as grand tourer and having headquarters is in England, London, UK. The main intent of this of report is to examine key problems that effects automobile industry as well as PESTEL model for finding problems. Moreover, its affects upon business in positive and negative manner as well as challenges are also described in this report. MAIN BODY Key Issues This is regarded as the high priority trouble which affects entities in pessimistic manner. Whole sector operating its enterprises at market are going through various problems. In relation to UK, automobile sector contributes over £20.2 billion that adds value as well as turnover of approx. £82 billion which play essential role into business development and growth. Thus, these sector is facing several problems in context of Brexit, electric challenges, Emission Woes and others. So, the major key issues into automobile industry are described below: Worldwide rivalry: The globalisation enhancement leads towards improving as well as developingfactorsforautomobilesector.withraiseofeconomicprocedures,thereis maximisation into competition level that is considered as huge issues for automobile industry. The major rivals are Land Rovers, BMW, Jaguar and many more which operates its entities at worldwide level as well as forming rivalry among each other. The different brands target specific marketplace but this overlaps because of rivalry. There is competition within automobile in respect of cost, quality, technology and so on(Homburg,Stierland Bornemann,2013). Thus, rivalry is considered as main key issues for respective sector. There is innovation into goods like electric cars etc. This is effecting automobile subsectors due to higher production in context of passenger vehicles development, SUV’ cars and many more for attracting large marketplace. Brexit: Within United Kingdom automobile sector, company are going through warning continuously for no deal Brexit from EU in year 2016. There is minimisation into investors from
last two years that was around 46.5% in year 2017. The British car producer depends upon components that are imported from European on other side finished cars exports to EU mainland. In case they face uncertainty for tariffs then this will drive for bottle neck as well as delays into UK economic developments. Brexit is considered as vital factors that is developing difficulty for respective industry. there are various entities that is monitoring lower exports to China as well as lower sales within Europe. This have effected automobile sector in which 1.8 of new individuals, cars are exported from EU27 to UK in year 2018 that reduced around 85% of cars imports of UK as well as 32% of whole EU27 for exporting. In this, among 10 the 8 car manufacturer exports cars within UK (Brexit key issues.2019). Figure1.Car production (Source: BREXIT AND THE AUTO INDUSTRY: FACTS AND FIGURES, 2019) PESTLE and two problems impacts the sub sector PESTEL analysis is regarded as tools which aids in observing external factors that have effects on company and its practices(Kim,Sureshand Kocabasoglu-Hillmer,2013). Automobile sector has various renowned brand that is competing for gaining higher market share. United Kingdom is having automobiles cars production from last 10 years. They have produced 8 million engines, vehicles as well as exports above 80% of that to individuals. PESTEL analysis of automobile industry are described below:
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Political factors: It is the crucial factors into automobile industry as this is approaching, it means prospects of No deal Brexit. Brexit is effecting the overall sector in both the manner positively and negatively. There is reduction into investment in respective industry along with minimisation into quality that is 46.5% in 2017 year. Moreover, this has effected sub sector in 2018 in which production outputs of whole UK passenger’s cars was 1,519,440. There are about 1.8 million passenger’s vehicles which were exported from EU27 TO United Kingdom. Economic factors: It is the factors that impacts badly as due to enhance economic crisis the automobile sales decreases into developed countries(Lenssenand et. al., 2013). With this particular factors, there is down fall into respective sector sales as well as production. The overall value of cars exporting was £34.1 billion to EU that is 37% as well as quantity is 1325868 units to EU 50.7%. It has effected respective sector business positively and negatively. Social factors: Automobile sector is effected with the change into society trends as well as choices of society. The producer has adapted such factor for accomplishing requirements and wants of its users in most effective way. With the changes into societal factors, in few areas the demand of Sedans, SUVs is higher. So, the changes into such factors affects business of automobile positively and negatively. Technologicalfactor: Theadvancementinto technologyaswellasinnovationare regarded as determinants for raise into automobile sector market share. Firms has to concentrate upon doing investment into R&D like BMW, Ford and so on. In this, Aston Martin concentrate upon investing into eco-friendly and low emission vehicles for clients. There are various rivals who concentrate upon producing alike products at lower cost with utilisation of advanced technology. This drives towards enhancement into SUV’s, electric cars etc. This assists them to maximise its productivity and sales as well. Environmental factors:This involves laws associated with environmental factors for performing entities operations as well as practices in efficacious way. the main automobile players have to concentrate vehicles of low emissions(Quintonand Wilson,2016). Vehicles that generates low emissions as well as fuel consumption receive subsidiaries for taxation. Whole automobile sector has to do pollution test for its vehicles and who pass this are eligible to operate its vehicles at market. It aids in minimising environmental pollution and attainment of its objectives in effective way.
Legal factors: This factors effects brand performance as well as profit. The vehicles production like cars and sell it into international market are liable for complying legal legislation associated with products quality and safety in an efficacious way. There is raise into laws regarding pollution as well as that have to strictly comply through whole vehicles manufacturer. Safety legislation have to be obeyed through company for operating its business efficaciously so that they can sustain for longer term into competitive market (PESTEL Analysis of Automobile, 2019). As per the above PESTEL analysis, it has been concluded that, the key issues discussed above are political and technological. Automobile sector is approaching No deal Brexit aspects as well as the national market like on road to cutting depends with EU mainland, producer of automobile is opposed with uncertain market as well as operating cost risk is higher. Moreover, within respective sector technology is becoming advanced and booming continuously by which worldwide rivalry incurs as an issues. Impact upon business The issues have affect upon business in both the manner positive as well as negative. Aston Martin have gone through with problems which impact its entities positively and negatively which are described underneath: Positive impact: The positive affect of problems leads towards enhancement into productivity as well as profitability of chosen company. Some optimistic effects are mentioned below: Worldwide rivalry:The globalisation enhancement has optimistic effect upon automobile sector growth into competitive market(Saleem,2017). This aids Aston Martin to perform innovation in its current products which drives them towards sales maximisation as well as grabbing societal attention on innovative goods. With raise in worldwide rivalry, these is maximisation into innovation level as well as drives entities for producing unique products such as electric cars, emission vehicles and others. Brexit: Because of Brexit, Aston Martin have to be depended upon regulations as well as rules of World trade association which means that United Kingdom have car manufacturers such as Aston Martin which have about 55% of cars and sourced its parts at Britain. This is tough for them to meet that level as well as this also warned rivals to face trouble for sustaining. Thus, this maximise respective organisation exports in terms of sports cars, passenger cars and many more.
Negative impact: The negative effect of issues develops issues upon Aston Martin business survival at market. Some effects are mentioned below: Worldwide rivalry: As there are various automobile rivals at worldwide level like Toyota, BMW and so on that are competitors of Aston Martin for operating its business practices effectively and efficaciously. It concentrates upon producing similar kinds of goods at lower price through complying similar standards in order to grab the attention of its trustworthy clients. It drives towards decreasing entities sales and profit at market. Thus, rivals concentrate upon producing alike kinds of goods that leads clients to switch to others which affects business in negative way. Brexit: When United Kingdom was exits from European then luxury cars which was produce through Aston Martin cost drives towards declining profit and sales. Moreover, its share prices fall upto15% so this is considered as the heavy loss which was recorded into their annual report. On another side, their share price minimised by 38% from IPO that is 1900 pence (Brexit negative impact,2019). Challenges For doing this project, there are various challenges like data and time management, technical skills, investigation and many more. The challenges that effects entities are technical skills and investigation. As there are several staff who perform within Aston Martin some of them have shortage of informational technology as well as investigating skills that develops an issues for performing a task efficaciously and effectually(Savrul, Incekaraand Sener,2014). For accumulating appropriate information through online sources, these particular skills are essential as well as accomplish it by entering into system that is be short of skilled staff wo are performing into firm. Likewise, another challenges were in context of investigation, workers within Aston Martin are not so competent in accumulating information needed into enterprises. These challenges develop issues in accomplishment of organisational objectives. So, I order to deal with all these challenges, they have to organise training and development programmes for its staffs so that they may become competent to perform in profitable way. For information technology skills they have to facilitates online courses associated with data analytics and others for improving itself appropriately. It drives workers to accomplish their task and obtain opportunities that is essential for respective entities. Likewise, in order to overcome from
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investigation, challenge the personnel have to set up the proficient research team for monitoring research work and ask them to participate in activities which is related to investigation as well as sort out the problems that raise into company effectively. Reflection While doing this project work, I had faced many problems but among those two of them were major that I has gone through like shortage period of time as well as information accumulation with the assistance of secondary sources. As I need appropriate duration to accumulate relevant information in efficacious way but due to less duration is an issues for me. Likewise, as I have utilised secondary data collection methods for accumulating relevant information for reaching towards conclusion with the assistances of internet, websites, books and many more. As work have allotted to me so I have resolved all the problems through scheduling them for each task, reviewing annual of respective organisation in its websites and so on and attain objective in appropriate and efficacious manner(Virglerová,Dobešand Vojtovič,2016). CONCLUSION As per the above report, it has been concluded that business environment is vital for firm to examine both factors such as external as well as internal that affects their entities. This can assist in formulating policies and plans for efficacious results. It also aids in identifying strengths and opportunities as well as deal with weaknesses and threats. Into automobile sector, several problemshavebeenfacedinrespectofinternationalcompetition,Brexit,modifying requirements and so on which affect entities positively and negatively. moreover, global competitiondrivestowardsmaximisationofinnovationlevelthatfacilitatesresultsin enhancement of profitability and sales. Also, it minimises consumer loyalty because of enhanced international competition at market area.
REFERENCES Books and Journals Helm, R. and Gritsch, S., 2014. Examining the influence of uncertainty on marketing mix strategyelementsinemergingbusinesstobusinessexport-markets.International Business Review.23(2). pp.418-428. Homburg, C., Stierl, M. and Bornemann, T., 2013. Corporate social responsibility in business- to-business markets: How organizational customers account for supplier corporate social responsibility engagement.Journal of Marketing.77(6). pp.54-72. Kim, M., Suresh, N. C. and Kocabasoglu-Hillmer, C., 2013. An impact of manufacturing flexibility and technological dimensions of manufacturing strategy on improving supply chainresponsiveness:Businessenvironmentperspective.InternationalJournalof Production Research. 51(18). pp.5597-5611. Lenssen,G.,andet.al.,2013.Avaluemappingtoolforsustainablebusiness modelling.Corporate Governance. Quinton, S. and Wilson, D., 2016. Tensions and ties in social media networks: Towards a model ofunderstandingbusinessrelationshipdevelopmentandbusinessperformance enhancementthroughtheuseofLinkedIn.IndustrialMarketingManagement.54. pp.15-24. Saleem,M.A.,2017.Theimpactofsocio-economicfactorsonsmallbusiness success.Geografia-Malaysian Journal of society and space.8(1). Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a globalizingbusinessenvironment.Procedia-SocialandBehavioralSciences.150. pp.35-45. Virglerová, Z., Dobeš, K. and Vojtovič, S., 2016. The perception of the state’s influence on its business environment in the SMEs from Czech Republic.Administratie si Management Public. Online BREXIT AND THE AUTO INDUSTRY: FACTS AND FIGURES. 2019. [Online]. Available Through:<https://www.acea.be/uploads/news_documents/Brexit facts_figures_March_2019.pdf> Brexitkeyissues.2019.[Online].AvailableThrough:<https://www.bbc.com/news/business- 48545733>. Brexitnegativeimpact.2019.[Online].Available Through:<https://www.cnbc.com/2019/02/28/a-no-deal-brexit-is-already-happening- for-us-aston-martin-ceo-says.html> PESTELAnalysisofAutomobile.2019.[Online].AvailableThrough: <https://www.marketingtutor.net/global-automotive-industry-pestle-analysis/>