Business Communication: Purpose, Principles, and Practices

This report explores the purpose and principles of business communication, including clarity, adequacy, feedback, and more. It also discusses effective communication practices and their role in achieving organizational objectives.

BUSINESS
COMMUNICATION

Abstract
Business Communication involves exchange of information between employees in the
organization. Communication is essential in coordination of works of individual in the
organization for attainment of its objectives. Effectively communication build strong relationship
between the employees thus increases their efficiency. It also helps in maintain quality product
by providing continuous feedback from the customer. Thus, communication is crucial in the
success of the company.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
Purpose and principal of organizational communication.............................................................4
Principle of effective communication to enhance practices........................................................5
Communication practice of themselves and others.....................................................................5
ANALYSIS AND DISCUSSION...................................................................................................6
Recommendation.............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business communication refers to exchange of ideas, view, and opinion between people
for achievement of company objectives. This report covers drivers of communication between
customers and seniors management and it also explains various communication barriers. This
report describes the purpose and principle behind different form of communication used in
various organization. It also evaluates communication practices of themselves and others and
thus presents principle for effective communication to enhance performance of company.
LITERATURE REVIEW
Purpose and principal of organizational communication
As per the view of Crestani, (2018) main purpose of different type of organizational
communication is effectively management as through communication it is easier to explain the
role and responsibilities of individual working in the organization. Thus, communication helps in
increasing the effectively of employee and play vital role in the success of the company. The
purpose of effective communication in company is to co-ordinate the work of individual towards
achievement of company goals. Another purpose is to provide clear information so that the
employee can effectively perform their activities within the workplace. It also brings change in
organization and also helps in adaptation of new ideas. Thus, help in building strong relationship
between employees within the organization.
As illustrated by Porcu and et.al., (2017) there are certain principle of different form of
organizational communication for effective communication. One of the major principle is Clarity
that means the message or information should be clear and to the point so that it can be easily
understood by the receiver. Another principle is Adequacy of information so communicator
should communicate adequate information to others as incomplete information create delay and
confusion. Integrate is also principle which means the exchange of information take place to
integrate the effort of individual towards organizational goals. Economy is the principle that
define the information should be transferred within minimum time and incurred less cost to
increase the effectively of the information. Principle of communication in written
communication feedback is necessary as it helps in finding that the receiver has understood the
message in the same sense as sender wants.

Principle of effective communication to enhance practices
As illustrated by GRADINARU, (2019) principle of effective communication to enhance
performance for the success of the organization effective communication is essential as without
its effort of individual cannot be integrated towards the organizational goals. The sender should
have knowledgeable of principle so it can use in delivering the message to the receiver. The first
principle of communication is Principle of clarity that is the most important principle in
effectively communication that the message should be clear, simple and unambiguous for better
understanding of message. Principle of language is another principle in it the sender should
provide information in simple language and less use of technical word, word having different
meaning to reduce chance of confusion or misunderstanding while communicating in
organization. Principle of adequacy is another principle of communication that means the sender
should ensure that it provide complete and sufficient information to reduce delay of information
in company. Principle of time and economy should also be followed while communicating
message so it can deliver information without any delay and making it meaning useless. The cost
of transferring information should also be minimum to increase effectiveness of information.
Principle of feedback is also principle of communication it is very important as it helps in
ensuring that the receiver has understood the message in the right manner. It is crucial in written
communicate as the communication has not taken place face to face. Principle of Medium is the
last principle of communication in it the sender should use appropriate method in order to
communicate its ideas, view. The message can be communicated orally or through written it all
depends upon the importance of information and the number of people to be informed.
Communication practice of themselves and others
As noted by Melewar and et.al., (2017) communication practice of themselves and others
communication is important part of every organization as it help in integration of individual
work with goals of the company. There are many things which need to be considered to
effectively communicate with others in workplace. The first thing that should be considered
while communication is listening to the receiver in order to understand its feeling and behaviour
of individual. Listening the receiver encourage them to open their ideas and view in front of
sender thus making the information meaningful. Motivate, support and initiate their ideas
individual working in the organization is also effective communication practice as it helps in
creating feeling of belongingness. It also helps in increasing effectiveness of employee and

profit margin of the company. Sender should ensure it does not provide unwanted advice to
receiver as it may hamper their communication and create communication barrier as the receiver
may not like someone gives advice or inter-fare in it matter.
As noted by Hayes, (2018) Body language explain more than the words, it describes feeling and
though of the person thus help in conveying idea or views. Harsh tone and unappropriated body
language may lead to miscommunication or may create language barrier. So, the sender should
use appropriate body language and tone as per the requirement of the information to be
exchanged. The sender should be honest, clear and open to communicate the information to the
receiver effectively as to the point information does not create communication barrier and
reduces the chance of confusion and delay in understanding. The sender should understand the
feeling and behaviour of the receiver and thus give importance to its though as communication is
two-way process. For effective communication driver and senior management customers should
be honest, open and understand each other ideas, views while communicating with each other.
ANALYSIS AND DISCUSSION
It can be analysis and evaluate that effective communication play an important role in the
success of the driving company (Thompson, 2018). The purpose of communication is to co-
ordinate the work of individual towards organization goals and provides clear information to
employee so that they can work effectively. Principle of communication is used to make
communication effectively and increases the efficiency of employee within the organization. The
principle of communication should be clear, adequate, receive within time, consistency,
economy, feedback, medium and appropriate language to be used while communicating.
Principles of clarity, adequacy is used to effectively communication of crucial information
between the drivers and senior management and customers. Driving Company by using
consistency and economic principle senior management can effectively take important for the
success and growth of company with minimum cost and within less time. Feedback of customer
help the company to satisfy the needs of customers and gain competitive position in the market.
By use of following principle the sender can easily send right information to the right person in
right manner. Thus, helping the company in achievement of its objectives and predetermined
goals (Underwood, 2019). For effectively communication the sender should possess the ability to
listen to the receiver thereby making him comfortable in sharing its opinion and views. The
sender should also use its body language and tone as per the requirement of information so that

the receiver understand in the same manner as sender wants. The sender should initiate and
motivate the receiver so it can easily share its ideas and view that are helpful in achievement of
company objectives and reduce communicate barrier. As the process of communication is two-
way so sender and receiver of information should understand each other feeling and thoughts for
attainment of company objective.
Recommendation
Driving Company by use of principle of communication can effectively exchange
information between senior management and its employee and its customers. Senior
management of Driving company should provide clear and accurate information to reduce the
chance of miscommunication or confusion. The medium of communication, body language and
tone should be appropriate chosen as per the importance of the information to maintain its
quality. Process of communication is two-way so both receiver and sender should understand
each other accept the idea, view or opinion. The senior can motivate and initiate the ideas of
various employee in the organization by using effective communication. The process of the
communication should be speedy, fast and economical in nature so that the information does not
losses its meaning. Sender should not provide unnecessary advice to its receiver as may create
barrier in the communication. Sender should possess the ability to listen instead of speaking
continuously as it will make receiver comfortable in bringing new ideas and innovation in the
company. Thus, effective communication play important role in assigning responsibilities and
coordination of work towards the achievement of organisational objectives.
CONCLUSION
This report concluded that effective communication plays an important role in success of
the company. Various principle is to be followed for effective communication of information in
the organization. It also concluded various practices followed by the company in exchanges of
information. Thus, speedy and accurate information help in taking first move advantage in the
market and thus help in differentiating it from others.

REFERENCES
Books and Journals
Crestani, I., 2018. Feeling valued: the role of communication in preparing employees for change.
GRADINARU, I. A., 2019, January. The Principles of Supportive Communication: A Critical
Perspective. In Argumentum: Journal the Seminar of Discursive Logic, Argumentation
Theory & Rhetoric. (Vol. 17, No. 1).
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Melewar, T. C. and et.al., 2017. Integrating identity, strategy and communications for trust,
loyalty and commitment. European Journal of Marketing. 51(3). pp.572-604.
Porcu, L. and et.al., 2017. Do adhocracy and market cultures facilitate firm-wide integrated
marketing communication (IMC)?. International Journal of Advertising. 36(1). pp.121-
141.
Thompson, N., 2018. Effective communication: A guide for the people professions. Macmillan
International Higher Education.
Underwood, D., 2019. Analysis and Discussion. In (Re) using Ruins: Public Building in the
Cities of the Late Antique West, AD 300-600. (pp. 180-194). Brill.