Wine Industry Report: Analysis of Development and Job Opportunities

This report provides an in-depth analysis of the wine industry, focusing on its development and the job opportunities it presents. The report explores various aspects of the industry, including sales and marketing, administration, education, production, and distribution. It examines the skills and knowledge required for different job clusters, particularly focusing on the role of a wine consultant. The analysis also includes an assessment of current capabilities, a SWOT analysis, and a discussion of future trends, such as meeting customer preferences and embracing innovation. The report highlights the importance of experience, communication skills, and adaptability in succeeding within the competitive wine industry. It concludes with a summary of key findings and recommendations for professional development.

Running head: WINE INDUSTRY
Wine Industry
Name of the Student
Name of the University
Author Note

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Executive Summary:
The report focused on the analysis of recent trends in development and employment
opportunities of an industry. The purpose of the report is to investigate the job opportunities
and the capabilities of such industry to develop further in the next five years. In such analysis
the personal skills and technical knowledge which are expected for the job cluster of such
industry has been mentioned. The report on detailed analysis has concluded the points which
lays emphasis on the skills and knowledge that one should have in order to meet current
industrial standards.

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Table of Contents
Introduction:..................................................................................................................................3
Discussion:......................................................................................................................................3
Development and Job Opportunities.......................................................................................3
Job Cluster.................................................................................................................................5
Current Capabilities..................................................................................................................6
Gap and SWOT analysis...........................................................................................................8
Conclusion......................................................................................................................................9
References.....................................................................................................................................10
Appendix.......................................................................................................................................11

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Introduction:
The wine industry is one of the oldest industries which are present internally and has
several outlets around the corners of the world (Szolnoki 2013).The use of wine has become
an important part of the human culture and thus marked its popularity (Conto et al. 2014). It
has been noted that with the growing population of the wine industry the job opportunities
has increased overtime and has helped to uplift the wine culture among different sections of
the society (Conto et al. 2014). The development of wine industries has facilitated the
creation of employment and job opportunities providing jobs to various sections of the
society.
Discussion:
Development and Job Opportunities
In recent years it has been observed that various job opportunities has been developed
in the field of wine industry and people are finding it better to explore these opportunities in
future. The category under which an individual may explore his career opportunities falls
under the following heads:
 Sales and Marketing.
 Administration.
 Education.
 Production.
 Distributor.
Considering the above heads it can be mentioned that an individual can explore
himself in the following categories of job profiles. The opportunities involved with marketing

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and sales of wine industry is quite a challenging job while some may find it interesting and
gain success in the long run (Szolnoki 2013). The wine industry is a large industry which
involves perfect business model, good and unique management with accurate financing
(Barrientos 2013). It can be tough for an individual to struggle in the highly competitive
market as the industry requires a lot of experience and qualification in order to operate the
administration system. It can also be stated that the budget involved with the winery business
is quite tricky and complex which requires expert professionals to calculate the figures
carefully.
There is a great opportunity to explore in the field of Viticulture and Enology which is
related to education. Presently, there are number of undergraduate and post-graduate degrees
associated with the study of Viticulture and Enology where one can gain knowledge
regarding the topic and find suitable opportunities in the future (Brice 2014).The production
of wine is not an easy task as it involves a lot of manual labor associated with long hours of
work period. The problem arises during the harvest season because the extraction of grapes
from the vineyards is not an easy job which requires skilled labors and active participation
(Brice 2014). Wine distribution systems have been operated in many countries not only in its
regions but also internationally and the system works efficiently with its wide and well
connected network system.
In recent studies it has been observed that though there are lots of employment
opportunities in the wine industry sector but with the increasing competition there has been a
drastic change in the employment trends (Chong 2014). It was earlier discussed that the
process associated with the production of wine is not easy and therefore in order to succeed in
this sector one has to possess good knowledge about the process of fermentation which
requires excellent methods and techniques. It can be mentioned that it is not always possible
to meet the daily targets and deadlines associated with the growth of wine industry. The

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individuals working under the head of sales and management may find it difficult to
cooperate in such situations. It can be stated that due to these factors the job opportunities
associated with the wine industry is likely to disappear in near future
The changes in wine industry that can be observed in next five years should be firstly
to meet customer preferences. The wine industry not only attracts customers from its region
but also from the rest of the world as well so in order to meet with the market demand
customer preference is necessary (Barrientos 2013). Innovation is something which is the
keyword for success of all industries and it is necessary to involve innovative ideas for the
development of this industry in future. In addition to this it is essential to explore new
marketing strategies for the further development of this industry.
Job Cluster
The Wine industry from the time immemorial has provided various job clusters for
exploring career opportunities in this field (Szolnoki 2013). The various job cluster profiles
set up by the wine industry includes fermentation researchers, managers, wine critics, wine
makers, crop researchers, wine consultants. The job cluster that has been selected is the wine
consultant.
In a globally challenged world nothing is impossible as an individual has the
opportunity of exploring different career options available in the market. Wine is something
which is an essential requirement for all occasions and without a glass of wine the occasion
would be incomplete. There are certain people who can naturally distinguish the taste
between different types of wines and such distinguishing capability may be naturally borne in
them or have been acquired by practice (Barrientos 2013). Many people do not have the
capability of distinguishing the taste of different wine and this special quality makes them
perfect for the job of a wine consultant.

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In recent times wine consultants can be seen in restaurants, bars, hotels and often in
some departmental stores where they deal with selling of wines. Wine consultants provide
proper guidance to the customers during selection of wines and that guidance are based on
expertise views (Szolnoki 2013). The wine consultants should have qualities to be fit for the
job profile like patience and alcohol tolerance otherwise he will not be able to survive in a
competitive market. The wine consultants should have basic knowledge about the areas of
Viticulture and Enology and at present there are universities which provide courses on
enology (Brice 2014). In order to reach the ladder of success it is required to obtain
experience in the in the desired field. The wine consultants at the early stage of his career
cannot gain sufficient knowledge and develop relevant skills it will require a lot of experience
(Chong 2014).The wine consultants apart from this should possess a good taste and capability
of differentiation regarding the product in order to succeed in the future.
Current Capabilities
The current capabilities have been determined with the help of assessment tools based
on the assumptions listed below:
 Temperament.
 Learning Style
 Resilience.
It has been observed that the individual possesses certain personality traits which have
been discussed in detail:
According to the temperament results the type of the individual is INTP which refers
to someone who are professors, thinkers and problem solvers. The groups of individuals are
bright, tolerant and can grasp any new subject very easily however they appear to be very shy

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when in new company. The other details regarding this personality test have been mentioned
in the appendix below.
I INTROVERSION
N INTUITION
T THINKING
P PERCEIVING
The learning style score of the individual is 102 which denote that the individual is a
highly motivated learner.
ACTIVE CHANGER As an active changer the individual is likely
to learn new things and explore new ideas
involving people and activities.
REFLECTIVE REALIST The individual likes to explores ideas that are
based on reality.
QUIETLY CREATIVE The individual takes time to think in order to
create something new.
PRAGMATIC DOER The individual is energetic and outgoing.
The overall resilience score is high and it seems that the individual is pretty resilient.
The results have been presented with the help of a table.
COPING WITH CHANGE The individual can manage to cope up with
the change.
PROBLEM SOLVING The individual is very good at solving the

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challenges that he faces.
SELF CONFIDENCE The individual is confident enough.
WORKING WITH OTHERS The individual has the ability to work with
others.
SUPPORT NETWORKS The individual is confident with the support
he is getting from the co-workers.
ORGANIZATION The individual may need to change his
working style.
Gap and SWOT analysis
In order to meet the current market demands and match according to the industry
standards it is necessary to work hard and sincerely. The quality of the work should be
maintained which cannot be obtained overnight as it requires a lot of training and practice.
The quality of the work is also based on the experience of the individual the more the person
will be experienced the better will be the quality of the performance. In a highly competitive
market it is also essential to be fast paced and at the same time possess certain leadership
qualities. It is essential to work together in a team or group in order to meet the daily targets
as an individual alone would not be able to meet the growing demands of the marks without
proper assistance. The most important skill that should be improved is the understanding of
the industry in which the person is dealing with and that a good understanding between high
quality and cheap quality of wine should be established based on that skill.
The person should possess good verbal communication which will be proving to be
beneficial for both the customers and the industry. It is also important that a person must
respect the job in which he is involved and should give ample time to it in order to establish
himself according to the industry standards. In this way the strength and weaknesses can be

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summarized from the above calculation and it can be added that the individual is socially
active and avoiding. The individual is able to connect closely with the customers and has the
ability to meet the current market demands. The individual to able to avoid all sorts of
challenges and tries to fulfill them without avoiding any complicated situations.
The opportunities and threats can be explained n this regard. The individual should
improve himself in terms of his working styles not only for his own benefit but also for the
sake of his organization. The individual is active enough so he will be able to explore new
ideas and cope up with the changing environment. The individual being an introvert can face
several issues so he has to share his thinking and ideas before coming to a conclusion. The
individual being a natural thinker should not over emphasis on a topic otherwise it may turn
into cold and impersonal and may also lead to anxiety. The individual while copying with
change shall set a mindset that such change should be positive. The individual has problem
solving abilities which can act as a threat sometimes and may lead to excessive work load.
Conclusion
It can be concluded that from the above discussion that with the recent growth of
industrial standards worldwide it is necessary that an individual should actively participate in
the competition and work hard until the target requirements are fulfilled. Lastly, it can be said
that the individual should improve his professional skills by learning from the outcomes of
his mistakes.

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References
Barrientos, S.W., 2013. ‘Labour chains’: analysing the role of labour contractors in global
production networks. The Journal of Development Studies, 49(8), pp.1058-1071.
Brice, J., 2014. Attending to grape vines: perceptual practices, planty agencies and multiple
temporalities in Australian viticulture. Social & Cultural Geography, 15(8), pp.942-965.
Chong, S., 2014. Business process management for SMEs: an exploratory study of
implementation factors for the Australian wine industry. Journal of Information Systems and
Small Business, 1(1-2), pp.41-58.
Conto, F., Vrontis, D., Fiore, M. and Thrassou, A., 2014. Strengthening regional identities
and culture through wine industry cross border collaboration. British Food Journal, 116(11),
pp.1788-1807.
Szolnoki, G., 2013. A cross-national comparison of sustainability in the wine
industry. Journal of Cleaner Production, 53, pp.243-251.

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Appendix