Report on Market Entry Planning - Pepper Smith

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Added on 2020-01-28

Report on Market Entry Planning - Pepper Smith

Added on 2020-01-28

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MARKET ENTRY PLANNING &SELECTION 1

Report on Market Entry Planning - Pepper Smith_1

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3TASK A...........................................................................................................................................31. Market Selection......................................................................................................................3a) Selection of four countries where Pepper Mint can expand....................................................4b) Criteria for selecting the countries ..........................................................................................4c) Critically evaluating how the selected country perform against the criteria...........................5TASK B...........................................................................................................................................7a) Market entry and distribution strategy.....................................................................................7CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................92

Report on Market Entry Planning - Pepper Smith_2

INTRODUCTION Market entry strategy is well organized way of rendering product and services to a newpotential market and distributing out there. The international market provide wide range ofopportunities for enterprise to expand market share and attain growth and success. With the helpof foreign trade, company can attain global recognition and improve its efficiency. There arewide range of methods through which enterprise can enter into foreign market. Therefore, majormarket entry strategy that can be considered by organization like, direct foreign investment,licensing, franchising, joint venture, outsourcing etc. in this report, various aspects of marketentry, planning and selection will be studied in the context of Pepper Smith Co (About PepperSmith, 2016). It is UK based confectionery company that is specialized in producing xylitolbased sweet products, chewing gums and mint that help in fighting with dental problems likeplaque etc. The company is already having foreign operations in many of the countries like,Denmark, Finland, Norway, France, Belgium etc. In this report, evaluation regarding viablemarket that can be entered by Pepper Smith will be provided. Thereafter, suitable market entrystrategy that can be used by entity will be explained. TASK A1. Market SelectionIt has been identified that international market presents large number of profit makingand growth opportunities for business. With the help of international market entry, company canprovide its services to larger customer base. Foreign market entry is also important for enterprisedue to increasing rivalry in home country. In this respect, there are large number of chewing gumbrands in UK like, Clorets, Dentyne, Bubblicious, Stride etc (Caroli, Cucculelli and Pongelli,2015). Since, its inception that Pepper Smith is planning to expand its market share by enteringinto new market. The enterprise is intending to introduce new product named Tingz containingxylitol which will be specifically for kids and young customers. Xylitol is healthy sugaralternative made from fruit and vegetable extracts which also help in reducing tooth decayproblems etc. It also beneficial for customers suffering from disease like diabetes. Also, themajor ingredient of product, Xylitol holds no negative reviews from media and market sources(Ahmad and Yusoff, 2015). The new product by Pepper Smith is unique concept that is3

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