Research Enquiry for Managers

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Added on 2020-04-21

Research Enquiry for Managers

Added on 2020-04-21

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TABLE OF CONTENTSExecutive Summary...................................................................................................................1Introduction................................................................................................................................2Background and Context............................................................................................................2Methodology..............................................................................................................................2Task 1.........................................................................................................................................3Business Question..................................................................................................................3Analysis Plan..........................................................................................................................3Data Collection.......................................................................................................................3Derive Insights........................................................................................................................3Recommendations..................................................................................................................4Task 2.........................................................................................................................................4Business Question..................................................................................................................4Analysis Plan..........................................................................................................................4Data Collection.......................................................................................................................4Derive Insights........................................................................................................................4Recommendations..................................................................................................................6Task 3.........................................................................................................................................6Business Question..................................................................................................................6Analysis Plan..........................................................................................................................6Data Collection.......................................................................................................................7Derive Insights........................................................................................................................7Recommendations..................................................................................................................7Summary....................................................................................................................................8References..................................................................................................................................9Appendix..................................................................................................................................10Peer Review..........................................................................................................................101

Executive SummaryThe company “Sublime Delight” is a coffee supplier headed by David Geoff. Recently, thegeneral manager responsible for business management has left leaving the business in crisis.This report has been produced based on the datasets collected by the ex-general manager andis directed towards the board. The BADIR methodology is used for achieve the specific tasks.The sales data reflect that highest growth and profitability has been observed for externalcustomers. Further, in terms of customer service and coffee, the quality of the two selectedoutlets has been found to be comparable based on the sample data collected from customers.Also, the beans sale mix has undergone quite a significant change which is reflective ofchanging taste mix of the consumers.IntroductionThe aim of the given report is to analyse the given datasets in order to answer the businessquestion that is expected to be answered. To achieve the same statistical analysis whichincludes both descriptive and inferential techniques have been used. The inferentialtechniques have been utilised where sample data has been provided and inference about thepopulation ought to be derived. The given report highlights the analysis technique along withthe output and seeks to provide useful recommendations which are summarised at the end.Background and ContextThe given case pertains to a company named “Sublime Delight” which is a coffee roaster andsupplier with rapid growth in the past. The general manager in-charge of the businessmanagement has left leaving a huge mess behind. In order to cope with this situation, DavidGeoff(owner) has allowed me to complete the Think Internship activity with his company.Further, certain datasets collected by the previous general manager have also been provided.The objective assigned is to analyse the data and present the results in the form of a businessreport for the Board of Directors. MethodologyIn order to analyse the provided datasets, the BADIR methodology has been used. Thismethodology id quite systematic and hence been preferred. It starts by defining the businessquestion to be explored followed by the plan to conduct analysis. Further, brief about the datacollection is added before derive insights on the basis of analysis which eventually lead torecommendations for the business (Flick, 2015). This methodology has been adhered for allthe three tasks as outlined below.Task 1Business QuestionThe objective is to analyse the patterns of sale across various different formats (i.e. externalcustomers, internal outlets and mobile set-ups) in order to comment on the distribution ofsales and profits and additionally identify the key avenues of growth.2

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