1 RESARCH AND ANALYSIS Main argument presented in the article: The research article specifically deals with understanding the vitality and significance of organization’s culture on the operations of the organization. According to Michael D. Watkins in his research article What is organizational culture? And why should we care. Harvard Business Review, 15 (2013), he clearly states that without a proper definition of culture it is extremely difficult to analyze its significance in context to an organization’s functioning and its overall impact. Thus in order to find a definite answer to the question, the author started a discussion on the global social media platform LinkedIn where he received a variety of responses and acknowledge varied range of perspective pertaining to this field of discussion. According to the insight gathered the main argument states: firstly culture is a very consistent and demands critical observation to analyze its impact on the organization’s behavior and it is incorporated in the core organizational structure. Secondly, organizational culture is often modified by the power f incentivizes. As mentioned by Alec Haverstick,“In large part, culture is a product of compensation.”Thus the incentives incorporate both monetary and nonmonetary benefits. The third argument states that culture is often referred as aprocess of sense-making. This means that culture often acts as catalyst in bringing more awareness and better understanding of the dynamic perspectives of varied individuals thus helping in better collaboration and team work. The fourth argument revolves around statingculture as a carrier of meaning(Watkins, 2013).Culture specifically operates in understanding and defining a specific organizational story which is built around people of that organization, their values and rituals.Culture must function to interpret idiosyncraticlanguagesthatissingsandsymbolstounderstandthedynamicsofthe organizationalsetting.Thefifthargumentcentersonestablishingthecultureasacore
2 RESARCH AND ANALYSIS ingredient of a social control system. Here culture plays a role of defining an individual’s consciences and guiding his morals to help him or her distinguish between the right and wrong, and between the just and unjust. Here culture is considered as an important aspect of defining behavioralnorms.Thesixthargumentstatesthatdefiningcultureinlieuofaglobal organizational setting is often complex because it has been observed that there is anoverlapping of other cultures.The seventh arguments deals with understanding how acompany’s decision regarding its acquisition and integration substantially cast impact on the organization’s cultural orientation. And the final argument presented in this research paper deals with identifyingthe dynamism of organizational cultureas it is constantly shaped by varied internal as well as external organizational changes. Assumptions and Limitations of this research article: The core assumptions of this research article is in establishing the perspectives so culture in an organizational setting. The article predominantly states how culture plays a very crucial roleindirectingandcoordinatingthefunctionofvariedinternalaswellasexternal organizational factor. According to Albert S Humphrey culture often shapes the internal and external identity of an organization and how it is perceived (Mokgosi, 2017). The article also states that organizational culture is an amalgamation of variety of other aspects and cannot be dealt in isolation and often plays a very crucial role in the team building operation of any organization. However the basic limitations that can be identified during the analysis of this research article is: the article takes a very broader approach while defining culture howeverdoes not provide an industry specific analysisof the same. It is a known fact that very industry has its own cultural norms and values and the organization’s culture is also modified accordingly.
3 RESARCH AND ANALYSIS However the research article gives a broader view to this discussion. It alsooverlooks the importance of an organization’s leaderand his role in shaping the overall organization’s culture. It has been observed that the role of organizations leader stands immensely crucial is analyzing the organization’s mission, vision and over all cultural orientation. Main conclusion of the article: The main highlights of this article is the vividness of defining culture in the preview of an organizational structure. The article has emphasized in incorporating a variety of views and gain a global perspective on the importance and credibility of culture in defining an organizational setting. Michael D. Watkins has aimed to provide a very wide approach in understanding the cultural dimensions by inviting a host of experts to share their view through a global social media platform. Analyzing this research article helps in revising the perspective that one holds in defining how culture can shape an organization’s structure and function. Culture helps to establish a definite brand identity which in turn helps in establishing a unique market proposition of the brand in the global market. Main ideas of discussion and analysis: The main ideas and discussions of this research article is in providing a structural framework for understanding the role of culture and how global organizations function keeping a close tie between the cultural needs and the business needs of the organization.
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4 RESARCH AND ANALYSIS CSR initiatives by an Organization: The increasing significance of corporate social responsibility and its implication in the organization’s working justified why the business conglomerates are becoming much more aware about abiding by their sustainable developmental norms. One of the significant example of such brand which is integrally associated with taking exclusive community welfare initiative is the technology and innovation giant apple.Some notable CSR initiatives undertaken by the organization includes: Empowering the workers by providing them with professional training Apple lends excessive importance in safeguarding the labor and uplifting human rights. Thus, in 2018 Apple took a bold step and removed approximately five mineral suppliers from its supply chain or failing to pass or not being willing to participate in human rights audits Apple took the initiative of launching a group health clinic exclusively for its employees and their families. One of the most important aspect of Apple is in strongly emphasizing on building a gender equal work environment and lending utmost security to the minorities. The company emphasized on building equal pay to employeesin the year 2016. The organization always ensures to employee 50 % of their staffs from the minority sector consisting of women, Black, Hispanic, Native American, and Native Hawaiian & Other Pacific Islander.
5 RESARCH AND ANALYSIS Another very significant aspect of Apple’s CSR activity include its conversion to promote clear energy. The multinational technology company has committed to bring 4 gigawatts of renewable power online by 2020. Apple also emphasizes on reducing waste by offering recycling programs inmore than 99 percent of the countries where it operates.The company has also diverted more than 508 million pounds of electronic waste from landfills since 2008. Thus from the above mentioned CSR analysis it is quite evident howApple, the technology giant has emphasized in building up a sustainable developmental approach apart from bringing constructive innovation in its product line. Apple has always emphasized on maintaining a quality of production. However Apple’s pricing strategy has always made the products cater to only a section of population has the price margins are kept quite high. However the brand to reach to a larger section o population can bring in desirable adjustments and flexibility in its operation and pricing strategy to help the brand reach a larger section and affect more lives. Analysis of two peer review journal: The first journal Siddiq & Javed, (2014). Impact of CSR on organizational performance. European Journal of Business and Management, 6(27), 40-45 which intends to explain the main CSR activities in a contemporary business environment and how it helps the business firm attain a competitive edge over its other contemporaries. While the other article is Jonikas (2014). Value created through CSR measurement possibilities. Procedia-Social and Behavioral Sciences, 156, 189-193 which specifically highlights the impact of CSR activities on the business performance.
6 RESARCH AND ANALYSIS The first journal which intends to analyze the impact of CSR on organization’s performance states that the empirical research can help organizations construct a more appropriate CSR strategy that would ensure a better return on investment ratio for the firm. (ROI) (Siddiq, & Javed, 2014). In the second journal states according to Polonsky & Jevons (2009),“effective CSR requires extensive and careful investment on the part of the organization. Organizations not only need to undertake activities in a responsible way, but also need to understand how their activities are viewed by stakeholders”.Thus these are termed as long term investment that are continuous in nature and requires strategic planning of the whole process to ensure success. The article underlines the key aspects of employing CSR initiatives in any organization.
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7 RESARCH AND ANALYSIS References: Jonikas, D. (2014). Value created through CSR measurement possibilities. Procedia-Social and Behavioral Sciences, 156, 189-193. Mokgosi, N. (2017). Influence of organisational culture on strategic collaborations amongst the supply chain partners(Doctoral dissertation, University of Pretoria). Siddiq, S., & Javed, S. (2014). Impact of CSR on organizational performance. European Journal of Business and Management, 6(27), 40-45. Watkins, M. (2013). What is organizational culture? And why should we care. Harvard Business Review, 15.