Pilot Survey to Identify Engaging Opportunities for Community Collaboration

The assignment content discusses community collaborations and consultations to review gaps in health services at RescueMe hospital. The goal is to engage the community, identify service delivery gaps, and implement a program to bridge these gaps. To achieve this, RescueMe will develop an engagement plan that includes informing, consulting, involving, and collaborating with the community. The program will focus on providing healthcare services, promoting health awareness through social media and word-of-mouth strategies, and empowering staff and physicians. Monitoring of the program is essential to ensure successful execution and identify areas for improvement.

RescueMe Hospital Change revival and change management
Background of case
RescueMe hospital is a 250-bed community hospital which is there in an urban setting. The
hospital has been serving the community by treating illness and severe diseases at a reasonable
rate. For many years this hospital has been serving community people and become the lifeline for
this urban area. People have the trust which they developed over a period of time as hospital
cured many patients from illness and critical diseases. It also spreads awareness about health and
safety to people.
Since past few years, the hospital has been suffering from certain problems like the financial
crisis, downsizing, mismanagement of employees, lack of community focus, the perception of
shut down etc. The moral of employees and community people are down which need a change
immediately.
As I have been appointed as CEO of this hospital, it is my responsibility bring back the glory of
the hospital again by taking some actions and resetting the organization approach which will
align to the current scenario.
Part-1- Planning a vision
Without a purpose or target, one can’t work or an organization can’t move ahead. Planning a
vision is the phase where this target or purpose setting is done. The hospital has been facing
mismanagement and it is causing the survival of hospital in today’s date. One of the reasons I
found this problem is “Absence of updated and clear mission and vision” of the hospital. So at
first, we need to set vision and mission for this hospital to take it back on track.
Mission and Vision statement of RescueMe Hospital
New Mission
“We care for your health and safety and ensure the healthy life.” RescueMe Community Hospital
will improve the health and quality of life of community people we serve. Our goal is to create a
healthcare environment which is personalized to each patient that focuses on health and wellness.
We ensure your convenience and ease of access and provides treatment with the latest
technology.

New Vision
RescueMe will be the hospital of choice for all of you what we offer forever.
Values to carry
Service- We assure you a “whatever it takes” service attitude, guest centered processes,
compassionate care and respect to each individual of community.
Excellence- We are going to provide a dedicated professional and quality care medical services,
improvement in health education and safety practice for community people with a motive of
improvement.
Integrity- We are honest, forthright and we will do fulfillment of our commitments. We will
manage the hospital in a feasible manner.
Attitude- We will carry the attitude of excellence in every aspect we will do and will a
difference.
[Bart, C. K et.al 1999]
Leadership Role of CEO in RescueMe
Being a hospital CEO, I become the caretaker of this hospital and now onwards the future of
RescueMe hospital is highly dependent upon the actions I am going to take. As I am going to
lead the organization from the front I have to perform certain duties and responsibilities that will
benefit the hospital and its future will be better.
At first, a CEO is entirely responsible for almost every aspect that how the hospital is going to
work efficiently, how it will meet community expectations, how to balance day to day operation
etc. This is basically the strategic leadership which will help hospital growth and long-term
success.
As a leader, these are going to be my responsibility-
Ensure patient safety- As a leader, I will look for patient safety as the fundamental aspect of this
organization. I will ensure and will play the key role in development, implementation, and
evaluation of patient safety measures.
Maintaining financial health and stability- It is true that organization is facing financial crisis
thus restructure of finance is needed in the organization. At first, the problem in financing will be
found and then what financial management tools and techniques can be applied to bring back
financial stability that will be discussed in the board. My duty will be to coordinate CFO in this
matter.

Promoting quality of health care- Quality of healthcare is important and it’s a commitment to
improving quality of health care which we are going to measure by mortality rate and
readmission rate. This will be the important indicator for hospital functioning.
Promoting patient satisfaction- It is my duty to ensure that patients are getting right treatment in
this hospital and complete cure is going. For this, a feedback mechanism will be implemented
soon.
Strategic planning- Under this, my critical functions will fall. It includes regular meeting with
hospital administration staffs, senior executives, doctors; meeting with Chief Medical Officer,
Nursing officer, Financial officer, Operating officer etc. This is basically for goal setting and
future strategy discussions.
Policies and procedures- It is my duty and responsibilities for developing policies and
procedures. This is not the end, reviewing the policies and procedures and making it up to date
will be my task. For the time being, our policy is going to be “Community commitment
fulfillment”.
Recruitment- I have the responsibility to foster the environment and to bring quality healthcare
staff for our hospital who are dedicated and honest. For me, I have to appoint effective senior
level managers in the hospital who will lead staffs front.
Compliance- I will ensure that hospital is following all rules, regulations, bylaws, policies, and
procedures so that no one can point on our work ethics.
Communication and relationship- I will try to establish good relationship inside as well as
outside hospital environment. We will try to coordinate each other’s work. Mainly the key
groups like board members, medical staff, community leaders and other stakeholders will be
communicated well.
Ensuring resources- A CEO is responsible for organizational resources. I will look after the
resources of hospital whether financial, human resource or medical resources, all will be taken
care of to avoid any redundancy and inadequacy situation.
For successful implementation of mission and vision into the strategic action plan, we need
support from employees and without them, it is impossible to bring change in the organization.
Employees need motivation for doing work, thus as CEO, I have the duty to make plans for
motivating employees of RescueMe hospital so that their collective effort will help to
accomplish mission and vision.
Strategies to align employees to work for mission and vision
Clearly defined mission and vision- Employees will show interest in work when the goal or
target is clearly defined. If the employee is able to understand mission and vision of the
organization, then only he or she can work. This is the reason we have clearly defined our
mission and vision in simplest and in written form so that manipulation can’t be done.

Communication of mission and vision to staff- Our primary goal is to provide the best possible
healthcare service to community people. This will be communicated to all our staff with a
message that they are also part of society and they can avail health service here thus if they will
do their job better ultimately they will get benefit out of it.
Participative management- It is the way we can bring employees into the decision-making
process. This is the approach where for any decision employees can give their opinion and
suggestions. This will give importance of employees in this organization and also new ideas will
come out which will help the organization to grow.
Group activity- It is said that a group performance is better than individual performance. This
theory we are also going to apply in this organization. The staffs will work individuality but
under a group task. This will help employees to generate team spirit, establishing the
relationship, better communication, improving efficiency etc. The Management By Objective
(MBO) approach will be applied for goal setting and assignment.
Regular meeting- We have planned to meet employees once or twice in a month and discuss the
problems of staffs, about the growth of hospital, suggestions for improvement etc. topics so that
employees will feel connected to senior management and can work freely to achieve the target.
Reward and praising- We value or employees as they are the face of the organization. Their
efforts should be rewarded and praised so that they will get motivation for work. We are
planning to give bonus and incentives to each achiever's both monetary and non-monetary
benefits. Even in every month employee meeting, these achievers will be praised by senior
officials. For those who are not up to the mark, training and development session will be
provided and at each step help will be provided so that they will do work properly which will
help in achieving the goal.[ Spinelli, R. J. (2006).]
Part-2- Community and Resident support
The hospital is for community people and the growth of hospital is solely dependent upon the
responses of people. There is a negative perception is going in minds of community people
regarding the hospital. It is quite obvious that our internal management issues and employees
dissatisfaction are the main reason behind such perception. Now, this perception needs to be
changed and here are the strategies we are going to take- [Lavery, J. V et.al2010]
For engaging community
Define community- At first, we will study the geographic, demographic, psychographic and
behavioral aspects of the community around the hospital by doing a pilot survey.
Identifying engaging opportunity- This will be achieved by community collaborations and
consultations for reviewing gap in health services of RescueMe. Here potential health impact

will be found in the region from the hospital in near future through analysis by our doctors and
research team.
Development of engagement plan-
 Why we are going to engage community?- Purpose deciding
 Who will be consulted?
 Are the resources available sufficiently? – Money, time and skill
 Environmental analysis of community- Political, social and cultural.
 Need to identify service and program delivery gaps and/or initiatives
in healthcare continuum.
 The project outcome analysis.
Implementing Program
Our health awareness and health service principles will come into the act for implementing this
program.
Evaluation of program-
 The community people have a clear understanding of goal and objective of
engagement of program.
 The real opportunity has influenced the outcome for the hospital.
 The process is responsive to inputs and needs of community people.
 The communication leads to mutual understanding of process and understanding and
acceptance.
How to bring community people closer?
Goal setting- Healthier community people with RescueMe hospital
Execution actions- RescueMe is committed to better decisions, policies, programs, and services.
This is going to be achieved by informing, empowering and involving community people and
induce trust for the hospital.
The 4 perspective of engagement-

Knowledge- We are committed to providing health knowledge, prevention and curative action
which can be taken at the primary level by community people.
Experience- Our experience of healthcare services will come into play for making the life of
community healthier and better.
Values- WE respect community values, traditions and follow social norms and principles as we
are part of society.
Perspective- Our perspective is always to provide best possible medical service for community
people as our prime duty. The focus is always to make society better.
Engagement Continuum-
Inform- Provide balanced objective information to assist in understanding various issues and
options. This information of issues relating to our commitment will be minimized in recent
future.
Consult- We are ready to take opinions and responses of community people as they will measure
the success of us. This will be taken for analysis and decision will be taken accordingly.
Involve- We will involve our community people in our growth run and will try to resolve issues
with their support.
Collaboration- Community people will be our partner in decision making which includes
operations and solutions.
Empower- We will seek help from community representatives to help in finalizing decisions
which are directed towards society.
Marketing strategy for community, staff, and physicians
Community-
 Awareness of health program is very much essential for RescueMe hospital to the
community people. Earlier we have discussed that we will visit houses and organize

camps and there we will provide the health care services we have to offer community
people.
 We are focusing on “Word of mouth” strategy where the community people will work
as the promotion of our services. We are trying to get feedback from patients and the
relatives about services and also suggesting them to tell their known people to come to
this hospital for treatment.
 We are using “Social Media” as a platform for promoting our treatment and
awareness program. Since most of the people are now on social media thus we can get
more attention from community people including government and other world healthcare
organization.
 We are going to start “2 minutes away” ambulance service soon for locality people
from government support which will not only take patients to hospital as quick as
possible but also will spread health awareness and equipment in case epidemic.
Staff
 They are the face of the organization thus they need to communicate well with the community
people. We will use our staff as the communicator of services which they will inform to their
family and friends. By this way more and more people will come to know about health services
of RescueMe.
 We will provide the subsidy to the staff in case of their health checkup and treatment along
with their family member on a program called “Care for staff”. By this way, more people will
want to join the hospital as an employee which will solve the underemployment solution.
 For our senior employees, we are providing special retirement plan scheme so that post-
retirement they can avail medical services at cheaper cost.
Physicians
 Doctors are the major assets for our hospitals. They are the one who will be involved in all
initiative program. For them, we are trying to provide best possible pay in the medical sector
along with incentives.
 The doctors will be given all sorts of help they need in their service. Even in a field visit, their
traveling and staying will be taken care of.

 They junior or newly appointed physicians will be trained by experienced doctors before they
join work. The doctors will also work on the rotation basis.
 Each physician will be treated as a family member of the hospital who will have their opinion
and voice to suggest any improvement to superior without any hesitation. [Roth, A. E. (1984).]
Monitoring of plan
The monitoring of program is essential because it determines whether all plans are successfully
executed or not. It also brings out where the problem lies and where improvement can be done.
This monitoring of plan will allow us to know-
 Implementing remedial measure to get plans back on track.
 Determine the adequacy of resources in the planned activity.
 Use of information collected for the evaluation process.
Step-1- Detection of Deviation
At first, each program and initiatives will be viewed by our management team. The team will try
to find the loopholes in this program.
Step-2- Diagnosis of problem
If there is any deviation in any of our programs, the management team of our will do a proper
analysis of that shortcoming. They will also try to find solutions that can be implemented
immediately to continue the program with ease. Even suggestions and opinions of the concerned
party will be taken into account for finding a better solution.
Step-3- Corrective action
The management team after evaluation of problem will work on solutions. This solution will be
communicated to the people associated with the program. If the front line staff are unable to
understand solutions, management team member will conduct a session to explain it. This
management team will consist of people from the different discipline like finance, marketing,
human resources, medical etc.
Resources-
Part-1-

1- Bart, C. K., & Tabone, J. C. (1999). Mission statement content and hospital performance in
the Canadian not-for-profit healthcare sector. Health Care Management Review, 24(3), 18-
29.
2- Spinelli, R. J. (2006). The applicability of Bass's model of transformational, transactional,
and laissez-faire leadership in the hospital administrative environment. Hospital
Topics, 84(2), 11-19.
Part-2
1- Lavery, J. V., Tinadana, P. O., Scott, T. W., Harrington, L. C., Ramsey, J. M., Ytuarte-
Nuñez, C., & James, A. A. (2010). Towards a framework for community engagement in
global health research. Trends in Parasitology, 26(6), 279-283.
2- Roth, A. E. (1984). The evolution of the labor market for medical interns and residents: a
case study in game theory. Journal of Political Economy, 92(6), 991-1016.