Issues Faced by Amazon and Recommendations

Research

Contents
Contents......................................................................................................................................................2
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Background of the Amazon.....................................................................................................................3
Issues faced by Amazon..........................................................................................................................3
Theoretical Concepts...............................................................................................................................5
Recommendations......................................................................................................................................6
CONCLUSION..........................................................................................................................................7
REFERENCES..........................................................................................................................................9

INTRODUCTION
Amazon is a multinational technology Amazon that is based in Washington and primarily
focuses on areas such as cloud computing, digital streaming, artificial intelligence and e-
commerce. The Amazon was founded by Jeff Bezos in the year 1994 and is now a market leader
in the industry. Amazon started off as an online marketplace that sold books but later on
expanded to sell a variety of other products. The respective organization has been facing issues
regarding its Worker’s Right and an Anti-Competitive behavior (Alimudin and Sukoco, 2017).
Due to this, its overall performance has been affected. The report includes recommendations and
suggestions for Amazon to deal with these issues in an effective manner. The different
theoretical concepts that are used in the report include an explanation of the different leadership
theories as well as the organizational culture framework. The theoretical concepts will help in
analyzing the issues in depth and make suggestions accordingly.
MAIN BODY
Background of the Amazon
The respective Amazon, Amazon, mainly focuses on cloud computing, e-commerce,
artificial intelligence and digital streaming. Initially, the Amazon sold books but later on
expanded to various other types of products. In simple words, Amazon is a leading online retailer
and manufacturer (Teasley, 2017). Retail is the main business of the respective Amazon and is
among companies that have the largest share in the market. The main of the Amazon has always
been simplifying online transactions for the customers. By offering high quality products at
affordable rates to its customers, Amazon has been able to gain their trust as well as loyalty.
Although the Amazon now operates across different branches, it still generates a majority of its
revenue by selling products online (Amazon.com, Inc. history, profile and history video, 2021).
The Amazon sells its products to four primary sets of customers, namely sellers, enterprises,
content creators as well as consumers (Bowers, Hall and Srinivasan, 2017). Apart from this, the
Amazon offers different programs that enable the sellers to sell their products as well as services
on the Amazon’s website along with their own websites.