Research 3 qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdgmqqwert

qwertyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmqwert
yuiopasdfghjklzxcvbnmqwertyu
iopasdfghjklzxcvbnmqwertyuio
pasdfghjklzxcvbnmqwertyuiopa
sdfghjklzxcvbnmqwertyuiopasd
fghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfghjklz
xcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnm
qwertyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmqwert
yuiopasdfghjklzxcvbnmqwertyu
iopasdfghjklzxcvbnmrtyuiopasd
fghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfghjklz
Business Research Report

Research 2
Table of Contents
Introduction ......................................................................................2
Research Statement..........................................................................3
Research Approach...........................................................................4
Research Questionnaire....................................................................7
Research Questions...........................................................................8
Instruments and Measures...............................................................9
Data Collection Method..................................................................12
Sampling Procedure........................................................................13
Data Analysis.......................................................................................
14
Conclusion ....................................................................................15
References ....................................................................................18

Research 3
Introduction
Acquired Immune Deficiency Syndrome (AIDS) is a disease caused by Human
Immunodeficiency Virus (HIV) infection.
Kenya is the most affected region by HIV / AIDS. Approximately 1.6 million
Kenyans are infected with HIV. It has taken a large number of lives in last few
decades. Stigma and discrimination for HIV positive beings is an old practice
prevalent in society since long. When the virus was found in the 1980s, it was
described as a virus that gets transmitted through the flow of body fluids and was
labeled as a sexually transmitted disease (Vermund, Sheldon & Sidat, 2015). It
brought with it the disgrace and humiliation for people suffering from HIV or AIDS.
Stigma is a response to fear or danger of any situation. Stigma related to disease
increases the burden on HIV positive patients and restrict their reach to the treatment
options (Vermund, Sheldon & Sidat, 2015).
Research is a process to collect and study the facts and figures about any specific
topic. During the previous study, ‘Reducing HIV AIDS stigma and discrimination’
was analyzed. Further study about the research approach, data collection method,
sampling technique, data sorting and data analysis will be discussed in the paper. The
main purpose of the research is to collect data and evaluate the accumulated facts. For
the study, research is done under the combination of both qualitative and quantitative
methods to fulfill the demand of topic in hand (Colombo et. al, 2013). However,
qualitative study is the major approach chosen for the research study. Qualitative
research is a descriptive way to analyze and understand the social phenomenon related
to the selected area of study. It is concerned with experience and opinion. This
process helps in recording data and it involves verbal or written data collection

Research 4
techniques. Data is collected through a range of group discussions along with
individual interviews and the third-person information is also gathered.
The major areas of study include:
 Anticipated Stigma – It is created in one’s mind due to fear of complications
that may arise when one gets diagnosed positive for HIV.
 Perceived Stigma – It is the social perception of stigma.
 Internalized or self-stigma – Negative feelings associated with one’s own HIV
status.
 Experienced Stigma – The discrimination experienced by one due to his
positive HIV result.
 Discrimination – Difference in behavior in comparison to others. It falls within
the purview of law.
Research Statement
Maximum people suffering from the disease reside in slum areas with poor hygiene,
miserable infrastructure, and environmental encroachments. Sexual health is a crucial
component of general health. Living with the stigma of being HIV/AIDS positive
along with the challenges related to disease pose a huge risk to the lives of patients.
The affected people encounter many such complications in their daily life (Colombo
et. al, 2013). The chronic illness makes it difficult for the infected to counter social
stigma and meet social expectations. The hygienic conditions add on to their
sufferings as the body becomes more vulnerable being poorly immunized against
infections (Colombo et. al, 2013). Stigma results in inequality among society and