Research Analysis of Australian Wool Exportation

Running Head: RESEARCH ANALYSIS OF AUSTRALIAN WOOL EXPORTATION
RESEARCH ANALYSIS OF AUSTRALIAN WOOL EXPORTATION
Name of the Student
Name of the University
Author Note

RESEARCH ANALYSIS OF AUSTRALIAN WOOL EXPORTATION1
Executive Summary:
The study will be followed by the cultural considerations that can affect the Chinese market
in the expansion of the Australian Wool exporting business. This study also aims to focus on
the business protocols and etiquettes, consumer motivations, the range, packaging and pricing
of products, marketing strategies, proposing expansion, making growth appraisal by specific
push and pull factors and lastly evaluating all the growth potential of the woollen products in
the new business market of China.

RESEARCH ANALYSIS OF AUSTRALIAN WOOL EXPORTATION2
Table of Contents
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
Cultural Considerations:.........................................................................................................3
Business Protocols and Etiquette:..........................................................................................3
Consumer Characteristics or Consumer Motivations:...........................................................4
Product Range, Packaging and Pricing:.................................................................................4
Marketing:..............................................................................................................................5
Expansion Proposal:...............................................................................................................5
Growth Appraisal:..................................................................................................................5
Push Factors:..........................................................................................................................6
Pull Factors:...........................................................................................................................6
Evaluation of Growth Potential:.............................................................................................6
Recommendations:.................................................................................................................7
Explanation of Strategies:......................................................................................................7
Conclusion:................................................................................................................................8

RESEARCH ANALYSIS OF AUSTRALIAN WOOL EXPORTATION3
Introduction:
The main aim of this research analysis is to provide information regarding the
expansion in international business of Australian Woollen Products in China. The
globalization process of the products is associated with the marketing strategies taken
according to the cultural difference between countries to cooperate with how the products
will be popularized in the exported country. The study will be followed by the cultural
considerations which can affect the Chinese market in the expansion of Australian Wool
exporting business. This study also aims to focus on the business protocols and etiquettes,
consumer motivations, the range, packaging and pricing of products, marketing strategies,
proposing expansion, making growth appraisal by specific push and pull factors and lastly
evaluating all the growth potential of the woollen products in the new business market of
China.
Discussion:
Cultural Considerations:
A country like China has various cultural dimensions. The Chinese culture can be
described as in offering individualism, masculinity, uncertainty avoidance, indulgence and
long term orientation. The primary issue relating to Individualism is a dimension of the
degree depending on a society among its members. The individualist societies tend to look
after themselves and their families only. The masculinity indicates that the society will be
driven by competition, achievement and success in system. The Chinese culture is based on
indulgence that tends people to control their desires and impulses.
Business Protocols and Etiquette:
Developing export business of Australian woollen products in China requires several
business meetings. Therefore, the major barrier is the language and protocols between China