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Customer Preference & Satisfaction Towards TATA Motors PDF

Added on - 23 Jan 2022

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1
RESEARCH ANALYSIS REPORT
ON
Customer Preference & Satisfaction Towards TATA Motors
Submitted To :
Faculty Of Management
In partial fulfilment of the requirement of the award for the degree of Integrated
Masters of Business Administration.
UnderThe Guidance Of
Dr. CA.Darshana Khakhar
Submitted By :
Sr.
No.
NameEnrollment No.
1Jinal Panchal201900510010147
2Foram Parekh201900510010153
3Harvi Patel201900510010165
4Manushi Patel201900510010174
5Trishna Patel201900510010187
6Diya Rajgor201900510010206
7Vishwas Rathod201900510010211
8Sahil Sadhwani201900510010217
9Aesha Shah201900510010225
10Dhruval Shah201900510010233
11Jainish Shah201900510010244
ClassS3
Batch2019-24
I-MBA PROGRAMME
2
Institute Certificate
It is to certify that Industrial Visit Report titled “Customer Preference & Satisfaction
Towards TATA Motors.” is an authentic workofStudents is as follows, who carried out
research under our supervision.
1.Jinal Panchal(147)
2.Foram Parekh(153)
3.Harvi Patel(165)
4.Manushi Patel(174)
5.Trishna Patel(187)
6.Diya Rajgor(206)
7.Vishwas Rathod(211)
8.Sahil Sadhwani(217)
9.Aesha Shah(225)
10.Dhruval Shah(233)
11.Jainish Shah(244)
_____________
Project Guide,DirectorGeneral,
Dr.CA.Darshana KhakharDr. Hitesh Ruparel
3
PREFACE
Industrial visit make students understand the subject to its core. It also gives idea tostudents
abouttheir job profile once they start working. Industrial visit in the entire fieldhave same
procedurewhere students are given introduction of the particularorganization, they are taken
along to all thedepartments, and thus in charge ofparticular one's explains about it. Students
areasked to note down everything becauseat the end of visit, there is small Q and A session
whichthey need to undergo. Manyorganizations also asked their students to write about the
visit as apart of assignment.
This Project has been prepared as a part of the GLS University course curriculum. The topic
forthis project “Customer Preference & Satisfaction Towards Tata Motors”.We found very
interesting and educative. A practical exposure of working in an organization; although for a
brief period will however benefit me in the long run. This experience will be treasured byus
always.
Most of the people are trying to engage themselves in this sector. Before entering in thissector,
one should have knowledge of an overview of how this industry and market operates. This
project is carried out to translate the theoretical knowledge of the HR, Industrial Relations
LaborLaw subject in to the practical field work.
Keeping this in mind, it is the matter of great privilege and satisfaction for us to present this
report before the readers. We are sure this attempt of presentation will bridge the gap between
theory and practice.
4
A C K N O W L E D G E M E N T
Survey is an excellent tool for learning and exploration. No classroom routine can substitute
whichis possible while working in real situation. Application of theoretical knowledge to
practicalsituation is the bonanzasof this survey.
To make a project of this magnitude is impossible without a dedicated effort and perfect
guidance. We would like to express our deep feeling of gratitude to the under mentioned
officials for their assistant, guidance and inspiration before and throughout the project.
WewouldliketothankDr.HiteshRuparel(Director,GLSUniversity,Schoolof
Management)for their kind support. Special thanks toDr. CADarshana Khakhar, our project
Guide, forshowing us a proper way to walk on, for providing help and guidance throughout
the project; Sheis always been the source of encouragement. She has ceaselessly guided us all
in all the aspectsof the project, with her abundance amount of experience and finer ideas.
Working on the project needs hard work and concentration. What made it possible is the
supportwe received from those around us. We thank to all the faculties of our college for giving
usguidance, encouragement and right path to work on. We thank everybody who has directly
orindirectly helped us in the project to make it successful.
5
E X E C U T I V ES U M M A R Y
Tata Motors is among the top multinational companies in India. It is an operating subsidiary of
the Tata Group. Tata Motors was established in the year 1945 and since then it has become the
country's largest automotive producers. It is listed on both the Bombay Stock Exchange and
the New York Stock Exchange. In 2005 this multinational company featured alongside the top
ten firms in India procuring annual revenue ofRs320 billion. Tata Motors is ranked amongst
the top employers of the country. The current strength of employees in the company stands as
50,000.
The present research paper is an attempt to find out the key attributes considered
by thePerceptionofPeople who were liveinAhmedabad (Gujarat, India). The
study is a combination of descriptive& Quantativeresearch which was carried
out using both primary and secondary data.
The findings provide insights about the various attributes considered by the
Respondent about Perception and satisfaction whileevaluating theTata Motors.
The results of attribute based perceptual mapping indicate eachResponses has
unique position as perceived byRespondent.
6
D E C L A R A T I O N
We also declare that this submitted report is conducted by us within the best of our knowledge
and no third party is included in preparing research project nor it is been taken from any
published sources for the sake of submission or acquiring a degree. It is solely prepared by the
members mentioned above.
We also declare that the information that has been collected, both primary and secondary is
been duly acknowledge. The viewers are requested to take it as research project only. The facts
collected are dependent on various sources andthe author does not guarantee about the
responses collected as they connect be changed.
ÞPlace: GLS University
ÞDate:20-2-2021
NameEnrollment No.Signature
Jinal Panchal201900510010147
Foram Parekh201900510010153
Harvi Patel201900510010165
Manushi Patel201900510010174
Trishna Patel201900510010187
Diya Rajgor201900510010206
Vishwas Rathod201900510010211
Sahil Sadhwani201900510010217
Aesha Shah201900510010225
Dhruval Shah201900510010233
Jainish Shah201900510010244
7
TABLE OF CONTENT
I N D E X
SR.NO.PARTICULARPAGE
NO.
CH-1INTRODUCTION TOINDUSTRY12
IOverview13
IIGrowth Of The Industry15
IIIMajor Competitors & Challenges19
IVPestle Analysis21
CH-2 INTRODUCTION TO COMPANY(T.M.L)25
IOverview26
IIISWOT Analysis27
CH-3 LITERATURE REVIEW30
CH-4 RESEARCH METHODOLOGY39
IResearch Gap40
IIObjective Of The Study40
IIIScope Of The Study40
IVResearch Design41
VHypothesisTesting41
VISampling Design41
VIIResearchInstrument41
VIIIStatistical Tools41
8
IXLimitation Of Study42
1XBeneficiary Of Study42
CH-5 DATA ANALYSIS & INTERPRETATION43
CH-6 OBSERVATION & FINDINGS73
CH-7SUGGESTION75
CH-8CONCLUSION77
BIBLIOGRAPHY79
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