Assignment: Research and analysis paper
Added on 2021-02-20
8 Pages1941 Words83 Views
Leadership ManagementData Science and Big Data
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Research and analysispaper1
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Table of ContentsSummary of organisation.................................................................................................................3Customer base..............................................................................................................................3Mission and core values...............................................................................................................3Vision...........................................................................................................................................4Corporate level strategies............................................................................................................4Business level strategies..............................................................................................................4SWOT..........................................................................................................................................5REFERENCES................................................................................................................................82
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Summary of organisationRoyal Bank of Canada is a Canadian company founded by Halifax and Nova Scotia in 1864.They operate in financial service sector and is largest bank of Canada. There are over 16 millioncustomers of bank and 80,000 employees working in it. The headquarter is located in Toronto,Ontario. Company offers variety of financial services such as retail, corporate banking, creditcards, insurance, wealth management, etc. (Appel, 2015). Moreover, there are varioussubsidiaries of organisation that are city national bank, royal bank of T&T, etc. In 2011 RoyalBank of Canada was ranked number 50 in 2013 in Forbes. It operates in 40 other countries andgenerated revenue of $673.2 billion in 2014. In 1864, Halifax and Nova Scotia founded merchandise bank. In year 1869, bank expandedinto maritime provinces. Further, in 1895 it merged into new found land. So, there was highgrowth of organisation. In 1901 merchant bank name was changed to Royal Bank of Canada. Customer base The RBC customers are mainly people of Canada. It also serves their services to small andlarge organisation. Thus, the target market are people belonging to group, gender, occupation,etc. However, in many countries customer base depends on economic condition. There banksegment target market on basis of income level. They provide services to high income levelpeople. Moreover, age factor is also included in segregating target group. Furthermore, on basisof services, customer base is set. For loans customer above age of 18 are eligible for it.Mission and core valuesIts mission statement is endeavours to be first choice for consumers, businesses,institutions and government (Maiorano, Mook & Quarter, 2017). The main purpose is toprovide best financial services to stakeholders. Also, corporate culture is to hire experiencedfinancial advisors and creating an environment in which they operate is their responsibility.Royal Bank of Canada mission is to become only number one choice for customers by offeringbest financial services. There are basically five core values of Royal Bank of Canada. They are defined below :- Excellence in services to clients.Working in team to succeedDiversity for growth and innovationTrust through integrity in whatever we do3
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