Research and Analysis - Assignment

Added on - Dec 2020

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RESEARCH AND ANALYSISPART 2
TABLE OF CONTENTSSUMMARY.....................................................................................................................................1SWOT.........................................................................................................................................1Environmental constraints...........................................................................................................1Stakeholders................................................................................................................................3Organisational structure and design............................................................................................4Motivating employees.................................................................................................................5Recommendations.......................................................................................................................5Controls and Recommendations.................................................................................................5REFERENCES................................................................................................................................6
SUMMARYCanada Goose Holdings Inc. is a winter clothing manufacturer of Canada and designs,sell and manufacturer premium outdoor apparel for every category (men, women, children, youthand babies). This operates in two segments as direct to consumer and wholesale as well andoffers jackets, vests, knitwear and accessories for winter, fall and spring seasons. The presentreport would be addressing implications to formulate strategies with SWOT analysis andenvironmental constraints would be extracted with Pestle analysis and biggest challenge toorganization. Similarly, there will be identification of key stakeholders of this organization andformation of organizational structure and design. In this aspect, for purpose of motivating thereemployees there would be implication of motivating strategies and theories with specific actionplan. Lastly, this project would give recommendations on basis of both Part I and Part II forimproving the organizationsSWOTOn basis of identified strengths related to Canada Goose has presence of the bestresources and capabilities for attaining unique service positioning in Canada and in neighbouringcountries as well. It has presence in each product line so with this consideration, it would offermost innovative aspect of customised goods within 48 hours with the best quality.Simultaneously, to be highly customer oriented service as they are offering customised productsso apart from this, they could adopt customer oriented strategies such as resolving complaintsand work on feedback by their customers as soon as possible (Abdel-Basset, Mohamed andSmarandache, 2018). For completing this task, they must invest in hiring personnel for customerrelationship management.With context of opportunities as increment in online services, as with above service thereorder could be made online with minimum advance amount and offers discount on specificpackage of products which will lead to high sales. For purpose of protecting organization withthreat of strong market player, as of this they will be offering unique service which might turn toincrease in demand and apart from this, labours must be given the best facility for training anddevelopment for attaining skills and knowledge regarding their job role.Environmental constraintsPESTEL1
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