This research aims to analyze the birth and popularity of OTT platforms, evaluating the various reasons and factors that contribute to their emerging popularity. It explores the challenges and threats faced by OTT providers and the shift in content consumption trends. The research methodology includes a literature review and the use of quantitative research methods. The main objective is to provide insights into the factors influencing people's choice of OTT platforms.

Evaluate the reasons and factors contributing to the emerging popularity of OTT platforms

Analysis of OTT Platform Birth and Popularity

Birth and Popularity of OTT Platform

This research focuses on the birth and popularity of OTT (Over-The-Top) platforms. It examines the reasons and factors contributing to their emerging popularity, as well as the challenges and threats faced by these platforms. The research aims to provide a better understanding of the concept of OTT platforms and their impact on the media industry.

University of Dhaka

Film and Theatre

Design and Theoretical Framework - Doc

This article discusses the factors that affect customer decision making when it comes to purchasing a Smart TV. It covers the purchase situation and target market profile, product service and customers decision making, and target market profile. It also delves into demographic, behavioral, and psychographic segmentation, as well as personal factors such as lifestyle and personality.

Consumer Behavior and Smart TV: Factors Affecting Customer Decision Making

QUANTITATIVE APPROACHES FOR BUSINESS QUANTITATIVE APPROACHES FOR BUSINESS 1 Quantitative Approaches for Business Author’s note: Introduction: The social media is taking the place of traditional media. Teenagers are also getting attracted to use social media and websites such as Facebook, twitter, Google buzz, Flickr etc. The different age group utilises the social media sites for enhancing their circle of network and keep themselves updated with the current occurrences of associated interests (Saravanakumar

Birth and Popularity of OTT Platform

About This Document