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P&O Cruises Portfolio "Something for Everyone"

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Added on  2020-06-04

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5 REFERENCES 6 EXECUTIVE SUMMARY The aim of the present research is to prepare an effective campaign to enhance the revenue for the Pacific Explorer's 3-Night Food and Wine cruise which is departing to Sydney on November 10, 2017. 1 Descriptive outline of campaign "Something for everyone", Pacific Explorer by P&O cruises features best activities that are been played by the holiday makers and uploaded on the 6 September, 2017. 3 Assumed campaign objectives The objective of the campaign 'Something for Everyone

P&O Cruises Portfolio "Something for Everyone"

   Added on 2020-06-04

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P&O Cruises Portfolio "Something for Everyone"_1
"Something forEveryone"By: P&O Cruises
P&O Cruises Portfolio "Something for Everyone"_2
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1Descriptive outline of campaign.............................................................................................2Campaign advertising examples.............................................................................................2Assumed campaign objectives...............................................................................................3Consumer Behaviour Benchmarks.........................................................................................3Creative Appeal benchmarks..................................................................................................4Timeline for implementation..................................................................................................4Contingency plans..................................................................................................................5Evaluation Summary..............................................................................................................5REFERENCES................................................................................................................................6
P&O Cruises Portfolio "Something for Everyone"_3

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