Business Digital Media Research Paper 2022

Running Head: Business Digital Media
BUSINESS DIGITAL MEDIA

2
Business Digital Media
● Clearly, state what the article is about and its purpose
In this paper, the aim is to gain an understanding of the contribution of facebook in digital
marketing. As opined by Pereira Correia, García Medina, Fabiola González Romo & S.
Contreras-Espinosa (2014), the objective of this article is to learn about contribution of
Facebook marketing to business and its different aspects. The main purpose of this paper is to
make a clear understanding of the importance of Facebook in conducting marketing
activities.
● How the article and/or author(s) support your argument(s)
I have selected Facebook marketing and this peer-reviewed journal has helped me to support
my argument about contribution of Facebook on business. This journal has helped in
understanding the connection between promotion and sales.
● Most important aspects of the article
The most important aspect of this article is a theoretical evaluation of the Contribution of
digital marketing to businesses. This paper has shed light on the benefits of companies for
using digital marketing technique.
● Findings and conclusions
In this article, it was found that main focus at present context must be given on sales and
promotion. Different organizations must concentrate on stabilizing proper communication
with their customers. Social media and especially Facebook is a new way of communication
channel.
● Industry example demonstrating the application of your researched article