Impact of Social Networking on Globalization

This report explores the impact of social networking on globalization, including its effects on culture, politics, economy, and ecology. It discusses how social media platforms facilitate global connections and communication, and how they are used for business promotion and political activities. The report concludes that social networking is an essential part of everyday life and plays a significant role in various dimensions of globalization.

RESEARCH

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Social networking is the element of online social media sites to stay connected with
friends, family, customers, colleagues and clients. Social networking is possible by various sites
such as Facebook, twitter, Instagram, LinkedIn and other sites. It is an online networking that
builds relations between people and others who shares their thoughts, interests and activities. It
helps people in order to stay connected with each other no matter where they are (Ansari, 2018).
This report is all about social networking that becomes a large part of everyday life of various
people. It impacts on such factors like cultural, political, economic, ecological and globalization.
MAIN BODY
Social networking plays vital role in every individual’s life. It is crucial to increase the
participation of economic and political during the process of globalization. There are various
factors that impacts it, social media and networking is one of the most effective tool to direct
changes in globalisation. Globalization is the idea of connected with all culture and people across
the world and social networking helps it. In recent decades’ social media taken globalization to
the next step. In today's time generations are connected with those people who are staying at
another corner of the world. For example, app such as Facebook helps individuals to promote
themselves as well as businesses to promote their campaigns. This correlates globalization
because as the world becomes more globalized data transfers faster through social media. As
culture is directly build upon the social learning, culture (Chan and et. al., 2018). The faster the
social network makes individual able to connect with different people from different cultures that
bridge the gap between cultures. Socio cultural factors are the large scale within cultures and
societies that affects humans thoughts, feelings and behaviours.
Through social networking it made easy for businesses to decentralised their firm and
easy to send information via social media. Social media are online based tools that ensures
people to discover and learn something new, share ideas, interact with new people and
organisations. It has changed the people's living standard and made communication faster. It

directly influences daily life of individuals because everything is going on online mode, students
studying from online, teachers sharing notes by online and business deals runs on online mode.
People can buy and sale their products by social media and promote their goods and services by
it because large number of people are connected with this. It saves travelling and paper costs of
businesses because information can share by emails and any other sires by soft copy. Social
media helps in daily life as increasing contacts, product review, group discussion, improving
marketing and sales, impacts on economy and politics. A decade ago, it finds typical to connect
with people that you knew in your school or college but social networking now provides all these
opportunities to individuals. This allows business to closer connection between the customers
and companies and provide better quality of goods and services that can attract customers
towards firm’s goods and services. As with the business and chatting with friends and family
globally it promotes globalization.
Social networking plays a vital role in everyday life by use of the internet based social
media to stay with family, friends, clients and customer. It is formed for various purpose like
social purpose, business purpose. Individual doing their business through various sites like
Instagram, LinkedIn and Twitter. It also become largest platform for the marketer to engage the
customers and increase their brand loyalty and recognition. It is the platform for building
relation with each other. This network brings many benefits for the business like increase the
loyalty by making client more loyal to the product. Increase the brand awareness by use of the
social sites because these are the part of marketing strategy, increased in the number of the
downloads provided better visibility (Chew and Gundotra, Google, 2018). By social network
news is also delivered through various platform of the social media. Social network also helps
the individual in learning new things, people also find new jobs on the social media not wasting
time in looking the job in newspapers. Social networking sites are important in daily life
because-
 Social Networking sites are User friendly- These networks are user friendly because it
is easy to navigate and these sites require less knowledge to operate, it offer a better way
to connect with other people.
 Job market- Social network helps people to establish their brand name online. By
posting their skills and experience regarding the job. Company also hire employees
through social networking sites.

Social media has effect on globalization because social networking bring many
technology and innovation in many machineries which enable the individuals to use it globally
because it creates the opportunity. In the globalization concerns and issue are also raised on the
working condition, social protection and income of the communities. By social media there is
improvement in the social awareness by interacting with other person and help in sharing the
ideas with them. They also help in spreading information of any activity rapidly to the target
customer. This can create global connections for sharing the views of each other. In the
globalization, social media is use as effective tool to bring new changes in the technology
(Barassi, 2018).
Social media used in the political factor means use of the networking sites for political
activities that undertake all the activities to the governance of a country or area. In the political
factor, they create many channels which play an important role in circulating news and also help
in identify the dynamics of political corruption and conflict in political factor. Internet play large
role in the transformation of the political data. In the politics each party have their own page each
one is promote their page and their party on the Instagram, Facebook, YouTube and many more
sites. So they can will the election become popular in the country. They can also target the
audience by making campaign. This network help politicians to keep their image on the audience
for long period of time, and win election all the time (Faghih, 2019).
Globalisation refers to the speedup of exchange and movements including human beings,
services, goods, cultural practices, technologies or capital in all over the globe. There are
different dimensions of globalisation such as political, economic, culture or ecological. All these
are important part of an individual as similar to the social networking. Along with this, social
networking introduces to the effective use of internet-based social media platforms or sites to
stay linked with customers, clients, colleagues, families and friends. Such type of networking has
a business purpose, social purpose and both, via platforms such as Twitter, LinkedIn, Facebook
and Instagram, among others. Social networking is an important and useful part of every one life
because today’s most of the populations are spend their maximum time on social media. This is
an essential and effective way of promoting their business in successful and effective manner.
culture, political, economic or ecological are also main dimensions of globalisation that follow
social networking (Fan and et. al., 2019). For this report, multiple dimensions of globalisation
will be used that re define as below:

Culture in relation to the social media has three important parts including socialisation,
change and communication. These parts can harm as well as benefit the globe. It is the
responsibility of society to limit possibilities of harm in social media and maximise its chances
of benefits (Solito and Sorrentino, 2018). Social networking enhanced social awareness and
creativity for society by interacting large number of people towards the services, products, use of
technologies in daily life etc. For example: Today’s culture is the youth that are technological
friendly and prefer social networking in most easily that will help them in its daily life by
providing information about the education, employment and many other. This will facilitate them
by increasing their knowledge about their own areas and also saves their significant time.
Political is an important dimension of globalisation that contribute in social networking in
essential and significant manner. for proving political news to the societies and many other
peoples, there are different platforms of social networking such as Facebook, Twitter, LinkedIn,
YouTube and many other. All these are essential and useful sites or platforms of providing
political information in systematic and within minimum period of time. For example:
coronavirus is a pandemic situation and providence of information about this situation is
important part of political. This will help governments to increase knowledge about the Covid 19
and provide information regarding opening the shops, business, industry or organisation. This
will help government as business organisation increase their sales that impact on their growth
and success (Ifigeneia and Dimitrios, 2018). In this, all business is requiring to pay tax that turn
to impact on government. Therefore, without social networking it is not possible in political
factor at global level. Social media helps in providing of accurate information at national as well
as international level in systematic and within less period of time. Thus, social networking is use
on daily life of people. Along with this, there are different type of political information that are
provided with the use of social networking. This information are leagues, empires, centralised
government, global politics, political organisation, political values, political corruption etc.
Without the use of social networking, government not able in providence of all information
successfully and effectively.
Social is an essential and main dimension of globalisation. There is also requirement of
using social networking for enhancing the awareness about social activities among societies. For
example: there are number of social medial platforms or sites, which are essential in providence
of all information to the society or people. For example: in covid 19 situation, no one is able to

go outside and provide information about the spread of corona cases. In this situation, social
media played an important role by increasing awareness among all peoples about the cases of
Covid 19, Who Guidance, importance of using Masks, information about the Lockdown etc. All
these are more important and essential information for society in preventing the issue of Covid
on their health. Therefore, social networking is essential and useful for each people because
without this, they not provide or get actual information regarding the corona virus. With the help
of social networking, all peoples are aware about the cases of corona in different nations. Thus,
social networking is essential and significant part of social dimension of globalisation (Liao, He,
Zhang and Chua, 2018).
Ecological is another main dimension of globalisation that analysis the effects of
international alliances on ecological issues. In this industry revolution has caused different
ecological problems such as overpopulation, climate change, pollution, reduced biodiversity,
resources and food storage. For this dimension, industry or people required social networking for
identifying the shortage of resources and many other issues. By using social media platforms
such as Facebook, Twitter, Instagram and many others sites, it is easy for industry in revolution
of their business in successful manner (Munusamy and Hashim, 2020).
Therefore, social networking is important and necessary for all dimensions of
globalisation that proofed as it is a significant part of every life. Without social networking, all
dimensions such as political, social, economic, ecological and cultural factor not perform their
daily basis activities in systematic and essential manner. thus, use of social networking is
important and significant part of everyday life (Ngonso and Egielewa, 2018).
CONCLUSION
From the above mentioned information, it has been concluded that social networking is
essential and significant in social, economic, political and cultural dimensions of globalisation or
on everyday life.

REFERENCES
Books and Journals
Ansari, M.A., 2018. Explaining Communal Consciousness in Independent India: Taking Stock of
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Chan, T.M. and et. al., 2018. Social media and the 21st-century scholar: how you can harness
social media to amplify your career. Journal of the American College of
Radiology, 15(1), pp.142-148.
Chew, C.H. and Gundotra, V.P., Google LLC, 2018. Social network collaboration space. U.S.
Patent 9,876,827.
Faghih, N., 2019. An Introduction to: Globalization and Development—Entrepreneurship,
Innovation, Business and Policy Insights from Asia and Africa. In Globalization and
Development (pp. 1-10). Springer, Cham.
Fan, Y. and et. al., 2019. The influence of social embeddedness on organizational legitimacy and
the sustainability of the globalization of the sharing economic platform: Evidence from
Uber China. Resources, Conservation and Recycling, 151, p.104490.
Ifigeneia, M. and Dimitrios, A., 2018. Globalization, Social Media and Public Relations: A
Necessary Relationship for the Future? KnE Social Sciences, pp.309-325.
Liao, L., He, X., Zhang, H. and Chua, T.S., 2018. Attributed social network embedding. IEEE
Transactions on Knowledge and Data Engineering, 30(12), pp.2257-2270.
Munusamy, M.M. and Hashim, A., 2020. THE INTERNATIONALISATION OF HIGHER
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Ngonso, B. and Egielewa, P., 2018. When values change values: assessing how social media
changes Nigerian youth communication patterns and values. International Journal of
New Media and Mass Communication, 68.
Solito, L. and Sorrentino, C., 2018. Political communication and social change. Political
communication and challenges in the digital age. Revista ICONO14 Revista científica
de Comunicación y Tecnologías emergentes, 16(1), pp.22-41.
Barassi, V., 2018. Social media activism, self-representation and the construction of political
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