Preparing For Research Consultancy

This report discusses the use of desktop research for Samsung company, its advantages, challenges, and personal reflection on the project's impact on future research consultancy and professional practice.

Preparing for
Research Consultancy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Understanding of research methods as evidenced by discussion of method towards selected
depth of reading...........................................................................................................................1
Evaluation of challenges faced in data collection analysis, with due to regard towards ethical
practise consideration..................................................................................................................1
Critical evaluation of appropriateness of method selected. .....................................................2
Personal reflection on how the project will inform future research consultancy project and
professional practise. ........................................................................................................2
CONCLUSION................................................................................................................................3
References:.......................................................................................................................................4

INTRODUCTION
Research Consultants which encompasses to conduct and targeted research on behalf of
client and produce where final analysis and major key findings of specific topic (Albiges and et.
al., 2020). They are normally experts in certain particular field where scientific who can provide
report in areas where company are full time staff. In this following report, the information are
elaborate on the basis of Samsung company. The company is based South Korean multinational
headquarter Samsung Town, Seoul.
MAIN BODY
Understanding of research methods as evidenced by discussion of method towards selected depth
of reading.
There are major two types of research method which helpful for making research conduct
feasible as well as more convenient. It depends on researcher perspective whom they are
convenient to select primary and secondary method. Primary research data on which it better
obtain on first hand where it means that the researcher conducts on research themselves or
having commission the data to be collected. Secondary data is type of desk research where it that
involves which using already existing data (Mosonyi, Empson and Gond, 2020). From these two
research methods, the suitable for Samsung company would be
Secondary Research or Desktop research. The reason for opting of Secondary or Desktop
method because the information regarding with Samsung desktop research for that scrutinise
relevant which involves for collecting and examining information that already exists and it is
easy. The data about Samsung company research can acquired from websites, news paper and
other secondary relevant sources.
Evaluation of challenges faced in data collection analysis, with due to regard towards ethical
practise consideration.
By using Secondary or Desktop Research for Samsung company information research
scrutinised where in Desktop research the data collection analysis are consider to evaluate datas
through Online and offline survey, public records etc. The disadvantages of Desktop research are
encompasses are: Unreliability of data which relying on data collection through desk research is
little risky. The data basing on outdated as government organisation don't update their data
regularly. Their statics and database are uploaded once or twice year. Difficult to find specific
1

data: It is another disadvantages of desktop research as sometimes data could generate relevant
data on which it creates more complex situation. It would not help to control research
participants and method use by them. No control of over participants and method of research: As
on the basis of collect to analyse is based on research conducted through others. Therefore, as
researcher where it better control participants which used by them.
Critical evaluation of appropriateness of method selected.
The selected research method for Samsung company data collected in form of official
use. The importance of undertaking of Market research which is more essential part of every
business. The business is needs to understand about better product demand as they want to
launch in market. Research is the only method where to better learn about the market condition
for better acceptability of the product. For example: Samsung company team having two
research method to analyse data information on primary and secondary research. In which
Secondary research is form of Desktop research where some of market condition such as primary
research and secondary research method in better effective manner. Usually Secondary or
Desktop research utilised by research ample of times it is because it generate impulsive trait of
response and outcomes.
There are some advantages of Desktop research that it consists inexpensive that attain
costs which is almost nothing. Desktop research is best option for to understand where the
market segment where to enter in the market demand for specific product specification. Helpful
in making well informed decision in this marketing plays an important role for generate success
towards business (Norton, 2020). In this company for example Samsung marketing team spend
plenty of money for offer better pricing into their product and services. The desk research allows
manager to understand the demand and need of consumer for create effective marketing plans for
their product.
Personal reflection on how the project will inform future research consultancy project and
professional practise.
During the conducting of Desktop research on Samsung company where I have learned
so many skills and also gain more knowledge. To making fulfilment of my specific project on
Samsung I have to make sure about relevant skills set which needed to improve effectively. For
example Samsung company is multinational company and about their product information is
mainly can generate through news paper, online websites etc. In the process of scrutinise I need
2

to improve and work on my Analytical, communication and decision making skills which is very
needful regarding with my specific project (Chen., Hu and Shi, 2020). To develop above skills
which I have mentioned can help me to build up my further research consultancy as well as
professional practise. At the time of implementation of Desktop research I have also use certain
data analysation tools to make my secondary source of data information truthful and more
competitive outcomes generate.
CONCLUSION
From above research consultancy report is summarised for analysis about Desktop
research on Samsung company. Further in report there is discussed about importance, advantages
and challenges regarding with selected research method. Reflection generate more flexibility
where information can elaborate in more detailed manner.
3

References:
Books and Journals
Albiges and et. al., 2020. Nivolumab plus ipilimumab versus sunitinib for first-line treatment of
advanced renal cell carcinoma: extended 4-year follow-up of the phase III CheckMate
214 trial. ESMO open, 5(6), p.e001079.
Mosonyi, S., Empson, L. and Gond, J.P., 2020. Management consulting: Towards an integrative
framework of knowledge, identity, and power. International Journal of Management
Reviews, 22(2), pp.120-149.
Norton, L.W., 2020. The business of consulting psychology: Lessons from the field. Consulting
Psychology Journal: Practice and Research. 72(1), p.68.
Chen., Hu, G. and Shi, Y., 2020. Processes, benefits, and challenges for adoption of blockchain
technologies in food supply chains: a thematic analysis. Information Systems and e-
Business Management, pp.1-27.
4