MGMT20140 - Design Thinking for Managers

Running head: RESEARCH DESIGN AND METHODS
Research design and methods
Student’s Name
University Name
Author’s Note

RESEARCH DESIGN AND METHODS2
Table of Contents
1. Introduction............................................................................................................................3
2.1 Role of Creativity in the Design thinking process............................................................3
2.2 Demand of reality in innovation.......................................................................................4
3. Conclusion..............................................................................................................................5
Reference List............................................................................................................................6

RESEARCH DESIGN AND METHODS3
1. Introduction
Design thinking allows perception is a whole new pattern that have not been imagined
earlier. Design thinking allows the think tank of an organisation or the personal intellect of a
person to use a number of innovative lens for growing an understanding of the customer
needs or the purpose of implementation. In case if the purpose of someone is to change
something from the current situation, to a preferred one, design thinking helps to accomplish
the same in the most feasible way. I have been able to accomplish the same through the
means of prototype testing and have tried to continually refine concept and thus achieved the
value adding point. I can define design thinking in the best possible way using the diagram:
2. Discussion
2.1 Role of Creativity in the Design thinking process
Throughout my course I have realised that creativity is the best quality that has been
most helpful for me to understand and implement the design process. I have perceived
through my courses that creativity is the best quality that have helped me to maintain the
flexibility of mind. This has assisted me highly to achieve the design thinking mind-set that is
of utmost importance for my course work. In fact, studies of Liedtka (2015), have confirmed