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Research Design And Methods - Volkswagen Group

   

Added on  2020-10-05

14 Pages3451 Words183 Views
Leadership ManagementData Science and Big DataPolitical Science
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Research DesignAnd Methods
Research Design And Methods - Volkswagen Group_1

Table of ContentsTITLE .............................................................................................................................................1INTRODUCTION ..........................................................................................................................1Research Problems: ....................................................................................................................1Importance of research problems: ..............................................................................................2Gantt Chart:.................................................................................................................................2Literature review: ............................................................................................................................3Concept of emission scandal within an organisation..................................................................3Impact of emission scandal on the brand equity and reputation of Volkswagen Group. ..........3Different ways through which impact of emission scandal on reputation and brand equity ofcompany can be overcome. ........................................................................................................4Research methodology: ...................................................................................................................4Research design:..........................................................................................................................5Data Collection: .........................................................................................................................5Research Philosophies: ...............................................................................................................5Data analysis: .............................................................................................................................6Findings:......................................................................................................................................6Conclusion ......................................................................................................................................6REFERENCES ...............................................................................................................................8.........................................................................................................................................................9
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ABSTRACT Main purpose of this report is to analyse the impact of emission scandal on the brandequity and reputation of Volkswagen Group. It is a given multinational automotivemanufacturing organisation for this project. This project is based on issues which were faced byVolkswagen Group such as emission scandal. It is a biggest issue that impact on reputation andbrand equity of company. For identifying quantitative information about the topic, literaturereview were played vital role by providing in-depth information. Along with this, differentmethods were also used for collecting accurate and reliable data about the study. For this,inductive research, secondary research,deductive analysis etc. were used by investigator tocollect qualitative information. At last, finding have been done with the help of quantitativeresearch and appropriate conclusion were derived for this research. 1
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