Research Design Proposal Assignment - Customer Service

Added on - Nov 2020

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RESEARCH DESIGNPROPOSAL(PART 1)
Table of ContentsSUBMISSION 1: RESEARCH DESIGN PROPOSAL..................................................................1Chapter 1: Introduction..........................................................................................................1Chapter 2: Research Methodologies.......................................................................................2Chapter-3 Data Analysis.........................................................................................................5Chapter-4 Ethics, Values, Referencing and Presentation......................................................6REFERENCES................................................................................................................................8
SUBMISSION 1: RESEARCH DESIGN PROPOSALTITLE: “To examine the importance of customer service in enhancing sales ofbusiness. A case study on M&S.”Chapter 1: IntroductionCustomer service consist a set of policies which govern how a firm makeinteraction with clients, way to greet them and handle their complaints for a particularproduct. Since success of business and service delivered to customers are consideredas co-related with each other. Therefore, it is necessary for organizations to concernmore on way to deliver best services at marketplace because well established brandsshows how effectively a firm serve its customers (Korschun, Bhattacharya and Swain,2014). As per increase in competition, companies are now focusing to hire rightemployees at workplace who are capable to provide effective service to customers andhandle their problems as well.Meaning of customer service may vary with nature of business in which acompany deals in that indirectly shows brand value. It assists people to purchaseservices from a well established enterprise and satisfy their desires. A brilliant examplein this section is M&S which deals in retailing sector. It is one of the branded retailercompany of UK which offer a wide range of trendy clothes, home products and someluxury eatables like Salmon, Beef, Cake, Sandwiches etc. With the help of latesttechnologies like CRM (Customer Relationship Management) Software, Bar CodeScanning, EDI (Electronic Data Interchange) and more, this enterprise has made theshopping experience more easier for customers. It has near about 979 stores in worldwhere everything is driven by technology and skilled staff to serve best services tocustomers on time.This research is mainly focusing on the importance of customer service and itsrole in business. It provides various benefits to a company in increasing salesperformance and brand value. For this evaluation, different views of various authors andwriters are taken. Moreover,the aim of this investigation is that to measure all overconcept of work/servicerelated to customers and factors which aid a firm in retainingconsumers. This would help in obtaining positive outcomes for success of business. In1
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