Research Digital Tools and Technologies

RESERACH PROJECT

Table of Contents
TITLE: ............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
Overview of the Research ..........................................................................................................4
Background of the Research ......................................................................................................4
Significance of the Study ...........................................................................................................5
Research Aim .............................................................................................................................5
Research Objectives ...................................................................................................................6
Research Questions ...................................................................................................................6
LITERATURE REVIEW ...............................................................................................................7
The implication of innovative tools such as website for capturing market shares of business..7
The major factors which are useful for firm for gaining customer attention while using
website .......................................................................................................................................9
The importance of digitalization for attaining growth and development of firms. ..................10
RESEARCH METHODOLOGY ..................................................................................................12
Type of Investigation................................................................................................................12
Research Design........................................................................................................................12
Research Approach...................................................................................................................13
Data Collection Tool.................................................................................................................13
Ethical Consideration................................................................................................................13
TIME SCALE................................................................................................................................14
REFERENCES .............................................................................................................................16

TITLE:
The impact of Digital technology, especially website, on business performance. A
Case study on Waitrose Ltd.
INTRODUCTION
Overview of the Research
Digital tools and technologies plays vast role in attaining higher growth and success at
market place. In this modern era the people are very much concern on using digital tools and
technologies in order to simplifying their living standard. Digital technologies are effective in
making humans life more easy and comfortable, this also create value in enhancing the
knowledge and skills of people about the importance of applying digital tools and technologies.
Business industry is considered as an essential element which create value in developing the
economic condition of firms as well as country (Argote, 2012). In this modern era large number
of organisations are concern on implementing digital technologies in order to modernising their
operations and functions which create benefit for firm as to gaining attention of more and more
buyers towards the firm or its offered products and services. Waitrose Ltd. Is a selected
company for this particular project, it is a largest chain of British Super market? The major
purpose of firm is to enhance their performance and productivity at market place as to capturing
more and more customers. In the modern era people are very much based on online services
because online marketing is more easy and relevant which saves the extra cost and efforts of
people at market area. Waitrose Ltd widely focused on implementing websites through which it
is easy for firm to provides the details of their products and services as to offering them at large
area of market. With the help of website organisations are able to promote their brands and
products at wide area of market and it is a best way to attract more buyers towards the firm. As a
largest supermarket chain it is necessary for Waitrose Ltd to grabbing attention of more and
more buyers in respect to attaining higher growth and success at market place.
Background of the Research
In today's modern scenario it is necessary for firm to implement digital technologies in
respect to increasing the profitability and productivity of firm at market area (Doong and Ho,
2012). Waitrose Ltd. Is a famous subsidiaries, supermarket chain which deals in variety of
products and services. The headquarter is located in Bracknell, Berkshire, England, the company
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was founded by Wallace Waite, Arthur Rose and David Taylor. The major motive of firm is to
satisfy the desires of people at market place in order to attaining competitive edge at market
place. Website is consisting to be the most essential element of in today's modern business era as
websites are used by people to gain appropriate data and information about the goods and
services of firm. In the modern market era competition is so high at market place and
organisations are widely concern on attaining higher competitive edge through offering variety
of products and services at market place. In the recent era people live a busy life and they are not
having enough time they satisfying their needs in regards to purchasing so they are mainly
concern on applying online websites as to making their transaction more effective (Eriksson,
and Westerberg, 2011). Organisations are providing they’re each and every detail on the site
which plays vast role in making people purchase more comfortable and reliable. As a leading
supermarket chain Waitrose Ltd is providing online services through their website waitrose.com
on which each products detail and various offers of firm are mentioned in detailed manner.
Significance of the Study
The major purpose of conducting the research is to address the issue of research in
effective manner. The present research work is based on The influence of Digital technology,
especially website, on business performance. A new research is conducted as to resolving the
issue of previous research and generate a valid and appropriate outcome. An effective research
project helps the researcher in developing their skills and ability in some specified areas which
provide benefits in attaining their future goals and objectives in effective manner. In this modern
era, it is essential for each individual to have an appropriate information about digital
technologies and website in respect to making effective transaction. A research project helps the
research in conducting their future task in more effective manner which leads them towards
attaining high growth in their career. The major reason for selecting the topic is to analyse the
issue of research in effective manner through comparing the opinion of various authors and
writers.
Research Aim
It can be consisting to be the most essential part of research work as it helps the
investigator in attaining higher growth and success at market place (Forzani and Leu, 2012). This
section is effective in defining the research issue in the form of a small statement. This section
provides a brief about the dependent or independent variable on which the whole activities of
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